In 2018, the ecommerce sector is absolutely massive. Consumers are now doing the majority of their shopping online, as popular high street retailers continue to close stores and shift their focus towards digital platforms. The smartphone phenomenon is undoubtedly a huge cause of the current trend, since shopping online has never been more convenient than it is right now.
As an ecommerce business, the current market presents you with some fantastic opportunities. You now have the ability to do all of your own marketing, appeal to certain demographics and ultimately seek out consumers that would be interested in your products. More importantly, you can now connect with customers 24 hours a day via social media and email marketing.