App Development, Mobile App Development Company UK, Manchester

The Mobile App Revolution

The rise of smartphones has led to people using their phones more than ever. The global pandemic in 2020 accelerated the mobile revolution changing the way we live, work, and learn forever. As the world was in chaos, our smartphones kept us connected, informed, and entertained.

Now, more than ever, businesses need to be able to reach their customers effectively through a mobile device.

Whilst mobile internet browsing is still hugely popular for discovering new information and brands, it doesn’t offer the same interaction and ease of access that a dedicated mobile app does.

As a brand or business, if a customer has your app, you are only ever one tap away from them, which helps you to build relationships with your audience much quicker.

Why build a mobile app for your business?

There are numerous ways a business can benefit from developing a mobile application.  From world-class customer service and increased revenue to automation and personalisation, a mobile app can give you a competitive edge.

Mobile apps can increase sales.

By offering customers access to your products and services in a format designed specifically for the way people behave.  According to one study, users view 4.6 times more products in a mobile app than on a mobile website, and conversion rates are 3 times higher.

Mobile apps improve customer service.

Enhancing communication between a business and its customers can save time and money for the business, by reducing the cost to serve, while improving the experience of the brand for the user. Allowing customers to track and change orders, request support, and provide feedback creates efficiencies and opportunities.

Mobile apps improve user experience.

Mobile apps are designed for smaller screen sizes, so they not only look good but are easier and simpler to use.  Whereas your website might need to be all things to all people, your app can be streamlined and optimised so that your loyal users can get things done whenever and wherever they wish.

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Custom Design.

Millions of apps are downloaded every month and they have become one of the most popular mediums for companies to connect with, serve and increase their customer base.

What makes them so popular is the great user experience that comes with something that has been designed specifically for mobile devices, taking full advantage of the high-performance graphics and technology built into smartphones.

Hybrid Development.

Hybrid apps use web technologies and languages to produce apps that can be instantly deployed to work on both iOS and Android devices.

The advantage of Hybrid apps over native apps is that developing apps natively means writing completely different sets of code using different languages and frameworks for each platform, whereas Hybrid apps use popular languages and frameworks familiar to web developers and allow them to write one set of code that is then used to generate the individual codebases for each platform. This results in a much quicker development time which is beneficial both initially, and for future changes.

User interface design.

The success of a mobile app is dependent on a well-designed user interface. Users expect mobile apps to be clean, clear, and quick. They expect to be able to carry out complex and time sensitive tasks, from managing investments and travel arrangements, to shopping and personal health, easily and securely. Mobile app users expect more than good functionality. They expect to be delighted.

We bring over 10 years of experience to make sure your app design stands out. This involves a holistic approach to application development involving branding, UI & UX design, and user engagement testing alongside cutting-edge technical know-how.

As one of the leading app development companies in Manchester we help innovators and start-ups of all shapes and sizes to enhance their digital presence and achieve business goals.