Law firm Web Design Agency

Who works in legal services?

The legal sector has seen significant shake-ups in recent years, including the introduction of alternative business structures (ABSs) in the early 2010s – a relaxation of the regulations that was commonly referred to as ‘Tesco law’.

Whether you’re a family-run law firm that’s been advising clients for generations, or a high street ABS with less than a decade of history, a well designed legal services website is a great way to build brand recognition and positive client sentiment.

It also allows you to cut admin costs and offer value-added services, for example by providing your clients with their legal documents as digital downloads via a secure e-portal.

Every law firm site we design is unique, based on your individual brand, client base and on the current trends in the legal sector.

To make sure we get it right, we adopt a data-driven approach, drawing together information from an array of different sources:

• A/B and multivariate testing of pages.
• Audience analysis and segmentation.
• Regulatory awareness and compliance.
• Sector analysis and emerging trends.
• Technology trends and mobile-first design principles.

By putting all of this data together, we gain a deep understanding of your client base, online audience, geographical location and anything else that can help us to build a better website for you.

The first thing we do is build a prototype of your new homepage. This gives you a chance to see the general design – the colours, fonts and overall layout.

We can give this page some basic functionality so you can try it out yourself, but we wait for your feedback before going ahead with the full and final website build.

You can be as involved in the initial design process as you want. If you have very clear ideas about what you want from each page of your site, that’s great.

If you’d rather leave the design decisions to our experienced team, we can work with your existing branding to create something that works well in the current market and fits perfectly with your brand identity.

Most of our websites for professional services – including legal professionals – are built using the Concrete5 content management system (CMS).

Once your website is complete, this gives you the ability to update it in the future to keep the content current and target new social media campaigns and SEO keywords.

Concrete5 makes it easy for you to:

• Add blog posts and new pages based on a bespoke template.
• Insert images, interactive forms and other multimedia content.
• Manage existing pages/posts and create new pages as required.

Using drag and drop functionality, you can even change the layout of pages while keeping within the general look, feel and branding of your website, all with just a few clicks.

Design for mobile first

It’s essential to design legal services websites with mobile devices in mind. Many of your visitors are likely to live nearby and the search engines rank mobile-friendly websites higher.

Our responsive website designs for law firms make sure mobile users can display your site correctly at different screen sizes and resolutions, and navigate your pages easily.

We can preview your site in portrait and landscape orientations, helping you to see what your clients will see and especially the ‘above the fold’ content they can see without having to scroll down on your homepage.

Apps for law firms

A mobile app is a great way to engage with your audience wherever they are and professional services can make excellent use of apps.

There’s plenty of potential in apps for law firms, whether you use an app to send legal news headlines or special offers to your audience, or as a way for existing clients to contact you more easily.

Interactivity helps apps to be more engaging but it also keeps the dialogue open with your client base, giving you even more opportunities to upsell your services.

A good match for apps

Mobile apps are a good match for recruitment firms as they can encapsulate all of your latest roles and vacancies within easy reach for candidates.

A well designed app can complement your website, bringing in even more traffic and enquiries from employers and candidates alike.

By working with VisionSharp you can benefit from a consistent look and feel across both your new recruitment website and your bespoke recruitment app.

Tracking conversions

The important thing is to achieve conversions – the next important thing is to track them so you know how well your website is performing.

We can set up campaigns and analytics that can capture conversions that come via your website and identify those customers who contact you via other methods (e.g. telephone) after first finding your site.

It’s essential to identify as many of those clients as possible, giving you confidence in your website’s ability to bring in paying customers.

Testing and tweaking

A regularly updated website will always outperform a static site, so we offer ongoing testing and tweaking which again is based on up-to-date data.

We can set up A/B tests to compare the performance of two different pages, or multivariate tests that can identify the best option from three or more different templates.

Updates can range from simply adding a new services page or blog post to your site, to changing the page template to comply with emerging SEO guidelines and techniques.

Find Out More

If you want a new website for a law firm or you have any questions about VisionSharp’s experience in this dynamic and tightly regulated sector, please get in touch.

Our case studies include examples of websites for legal firms that we have worked on in the past and we are always happy to discuss your unique needs before we get to work on a bespoke website design for you.

Click ‘Send us a message’ at the side of the page for a quick contact form and we will reply as soon as we can. You can also give us a call on 0161 697 3096 or email your enquiry to hello@visionsharp.co.uk.