Law firm website design has helped to make this once daunting professional service much more accessible to people who need legal representation.
By creating a helpful and vibrant law firm site, you can blow away the outdated image of solicitors hidden away in darkened rooms and show potential clients that you are here to help.
This is all while maintaining a professional image and appropriate branding suited to your status within the sector.
Drawing on years of experience, our dedicated website designers and developers will work alongside your team to create a high-performance business acquisition tool for your firm that delivers as much punch on the bottom line as it does polish on the front-end.
Whether you’re a family-run law firm that’s been advising clients for generations, or a high street ABS with less than a decade of history, a well-designed legal services website is a great way to build brand recognition and positive client sentiment.
It also allows you to cut admin costs and offer value-added services, for example by providing your clients with their legal documents as digital downloads via a secure e-portal.
Lead generation is the principal purpose of a website for a law firm. Every aspect of your digital marketing strategy should be geared towards attracting and converting new clients at a consistent rate. This requires a multi-faceted approach with a well designed website at the heart of your online presence.
In such a competitive sector as this you’ll need a comprehensive content creation and search engine optimisation process to secure positions at the top of Google’s search results pages for your priority practice areas, and a user friendly website with clear and effective calls to action.
We can advise on the correct structure for your website to ensure page authority is properly distributed across the site giving you a powerful foundation for future business growth.
Every law firm site we design is unique, based on your individual brand, client base and on the current trends in the legal sector.
To make sure we get it right, we adopt a data-driven approach, drawing together information from an array of different sources:
By putting all of this data together, we gain a deep understanding of your client base, online audience, geographical location and anything else that can help us to build a better website for you.
The first thing we do is build a prototype of your new homepage. This gives you a chance to see the general design – the colours, fonts and overall layout.
We can give this page some basic functionality so you can try it out yourself, but we wait for your feedback before going ahead with the full and final website build.
You can be as involved in the initial design process as you want. If you have very clear ideas about what you want from each page of your site, that’s great.
If you’d rather leave the design decisions to our experienced team, we can work with your existing branding to create something that works well in the current market and fits perfectly with your brand identity.
Most of our websites for professional services – including legal professionals – are built using the Concrete5 content management system (CMS).
Once your website is complete, this gives you the ability to update it in the future to keep the content current and target new social media campaigns and SEO keywords.
Concrete5 makes it easy for you to:
Using drag and drop functionality, you can even change the layout of pages while keeping within the general look, feel and branding of your website, all with just a few clicks.
It’s essential to design legal services websites with mobile devices in mind. Many of your potential clients will search for your services from their phones, so a good user experience on mobile devices will make a huge difference to your overall conversion rates. And with Google’s recent core algorithm updates favouring mobile-friendly websites in the rankings, it is now essential to build for mobile first.
Our responsive website designs for law firms make sure mobile users can display your site correctly at different screen sizes and resolutions, and navigate your pages easily.
We can preview your site in portrait and landscape orientations, helping you to see what your clients will see and especially the ‘above the fold’ content they can see without having to scroll down on your homepage.
A mobile app is a great way to engage with your audience wherever they are and professional services companies can make excellent use of apps.
There’s plenty of potential in apps for law firms, whether you use an app to send legal news headlines or special offers to your audience, or as a way for existing clients to contact you more easily.
Interactivity helps apps to be more engaging but it also keeps the dialogue open with your client base, giving you even more opportunities to upsell your services.
Whatever your firm’s web development needs are, Visionsharp can help.
Mobile apps can be a powerful recruitment tool for law firms as they can encapsulate all of your latest roles and vacancies within easy reach for candidates.
A well designed app can complement your website, bringing in even more traffic and enquiries from employers and candidates alike.
By working with VisionSharp you can benefit from a consistent look and feel across your website and your bespoke recruitment app.
The most important thing for your law firm’s website to achieve is conversions in the form of phone calls and email enquiries – the next important thing is to track them so you know how well your website is performing.
We can set up campaigns and analytics that can capture conversions that come via your website and identify those customers who contact you via other methods (e.g. telephone) after first finding your site.
It’s essential to identify as many of those clients as possible, giving you confidence in your website’s ability to bring in paying customers.
A regularly updated website will always outperform a static site, so we offer ongoing testing and tweaking which again is based on up-to-date data.
We can set up A/B tests to compare the performance of two different pages, or multivariate tests that can identify the best option from three or more different templates.
Updates can range from simply adding a new services page or blog post to your site, to changing the page template to comply with emerging SEO guidelines and techniques.
If you want a new website for a law firm or you have any questions about Visionsharp’s experience in this dynamic and tightly regulated sector, please get in touch.
Our case studies include examples of websites for legal firms that we have worked on in the past and we are always happy to discuss your unique needs before we get to work on a bespoke website design for you.
When you choose Visionsharp for your project you will have direct contact with the developers that build your website. This makes the entire process more efficient, saving you time and money. All of our development is done in-house in our Manchester office with nothing outsourced. This enables us to be more responsive for change requests and additions.
We know every line of code on our websites inside out so we can always answer any questions you have, and solutions can almost always be found for even the most challenging of requests.
Click ‘Send us a message’ at the side of the page for a quick contact form and we will reply as soon as we can. You can also give us a call on 0161 697 3096 or email your enquiry to email@example.com.