That’s our job.
A well-designed recruitment agency website should be working just as hard as you do to grow and nurture your talent pool, while also attracting the type of clients you want to work with.
Yet so many fail to deliver on these promises.
Recruitment agency websites often have technical issues that significantly prohibit their performance in terms of search engine visibility, user engagement and conversions.
Based on our experience on recruitment agency web development projects over the years, we have developed a custom solution to address these issues and ensure your website works hard for you in a permanent role.
Whatever sector you are recruiting for, and whatever the current focus of your business might be, you’ll be up against some strong competition online. Your website can help you stand out from the crowd by differentiating your agency through design and branding, so you reach the target audience in measurable ways that make a difference to the top line.
With a new recruitment website from Visionsharp you’ll be able to attract, engage and convert better candidates and clients, understand what’s working and manage jobs and applications easily.
Good recruitment website design is the key to reaching talented jobseekers, including those already in employment, as well as employers with lucrative vacancies in the pipeline or for immediate start.
Our approach to website design emphasises client involvement at all stages. The exact specification of the website, including its functionality, information architecture, and page template designs will be agreed in consultation with you prior to the commencement of any design or development work.
We place a very high value on understanding how our clients’ businesses work, their objectives for the online channel and the precise details of the required solution.
Our designs are always based on what you want, and we add value to the decision making process at every stage drawing on our experience.
We begin by creating interactive mock-ups of the key pages of your websites so you can get a feel for how it will look and feel, and revisions can be made at this stage until you are happy.
We can work to a specific brief if you know exactly what you want, or leave it to our experienced designers to create something based on our knowledge of what works best on recruitment websites.
With sites built on intuitive content management systems (CMS) like Concrete5, you can keep your website updated yourself.
Concrete5 is a drag and drop CMS that makes it easy to update your site in several ways:
By creating original page templates for different types of pages and posts, you can choose the one you want, tweak elements like the number of columns, and publish new pages easily.
A good recruitment site has four key components:
Making sure these work harmoniously on the front-end and seamlessly in the back-end so that updates can be handled internally with ease, avoiding any negative impact on SEO, is the key to a successful recruitment website.
You don’t have to be a dedicated recruitment agency to have a recruitment site. Many large organisations choose to build a separate website to handle their recruitment needs.
Whatever industry you are in, Visionsharp uses a deep understanding of your sector to underpin objective design decisions to give you the best possible website.
Our techniques include:
There is no doubt about it. Candidates are predominantly searching for new jobs online.
Whether it’s on LinkedIn, Facebook or job sites like Monster and Indeed, the digital channel has grown exponentially in the recruitment sector in the past decade, as candidates seek out faster and easier ways of searching and applying for jobs.
Third party platforms have a role to play, but building your own brand through a company website and social media presence is vital to long term success. We know from our work with recruitment companies, that the quality of applications they receive directly through their own websites far exceeds the quality they get from job boards. Even if candidates don’t apply for a specific job on your website, the interactions and conversations they have with your consultants lead to higher value and longer lasting relationships.
Jobs sites are expensive, and your listings there are temporary. With full control of your own website, you can develop authority in a market segment over time through blog articles, video, and SEO.
By achieving higher Google rankings, via SEO, our clients enjoy more visibility and more engagement from those looking for their service.
Visitors to your website who do not immediately apply for jobs may download your white paper, or sign up for a newsletter allowing you to grow a database of potential candidates that can be re-targeted through social media advertising or email marketing.
With a well-designed recruitment website at the heart of your digital marketing efforts, you’ll be able to reach a wider audience, showcase your brand and reduce the cost of hiring.
More and more candidates do their job hunting on the move – including from their smartphones while commuting on public transport. The job search and application process on the mobile version of your recruitment website must offer a seamless user experience.
Our mobile-first design principles mean websites are optimised to load quickly on mobile data connections, with navigation that is easy to tap on a small screen and page layouts that suit smaller resolutions where ‘above the fold’ screen space is at a premium.
Together, this helps you to engage with visitors from mobile devices while also ensuring you stay on the right side of the search engines’ mobile-first ranking algorithms.
We recommend taking a look at Concrete5 for professional services websites but we also work with other CMS platforms including designing bespoke WordPress templates for recruitment firms.
In addition, we can also work on custom PHP websites, so if you want something completely creative and original, we are here to help turn that concept into reality.
Whatever you want from your new recruitment website, we can help you to achieve it while giving you an intuitive and familiar CMS to allow you to manage that site in the future.
Mobile apps are a good match for recruitment firms as they can encapsulate all of your latest roles and vacancies within easy reach for candidates.
A well designed app can complement your website, bringing in even more traffic and enquiries from employers and candidates alike.
By working with Visionsharp you can benefit from a consistent look and feel across both your new recruitment website and your bespoke recruitment app.
Recruitment is a results-driven industry and we work hard to measure the results achieved by your new website.
This is all part of conversion rate optimisation – taking your completed web pages and tweaking the content to make sure that as many of your visitors as possible submit an enquiry or job application.
As an extension of the same data-driven approach we adopt when designing a new recruitment site from scratch, this allows us to deliver the best possible results from your website.
To ask us any questions you still have about our custom websites for recruitment firms or to make an enquiry about getting Visionsharp’s team to work on your new recruitment site, contact us today.
We are happy to discuss our experience and expertise in the online recruitment sector and may be able to provide you with case studies that show some of our best work in your area.
You can send us a message immediately – just click ‘Send us a message’ and fill in our quick contact form, and a member of our team will get back to you as soon as we can.
Alternatively you can email your enquiry to firstname.lastname@example.org or call us on 0161 697 3096 to speak to one of our designers directly.