Understanding your website performance and conversion rate is vital to the success of your website. Often, the focus is heavily on marketing campaigns and the volumes of traffic. When driving traffic to your website, it’s critical that these users are presented with the best possible user experience and interface (UX and UI) to ensure conversion rates are as high as possible.
This is where conversion rate optimisation (CRO) can improve your website performance and also the success of your marketing campaigns.
Conversion rate optimisation is a process of increasing the percentage of users that perform a desired action on a website or app which usually has an end goal of increasing sales or leads.
From understanding the main conversion points of your website, you can then understand the conversion rate (CR) of your website. For example, the desired goal could be one of:
- Purchasing products
- Filling out and submit a form
- Subscribing to a product
- Requesting a quote
- Phone call