Understanding your website performance and conversion rate is vital to the success of your website. Often, the focus is heavily on marketing campaigns and the volumes of traffic. When driving traffic to your website, it’s critical that these users are presented with the best possible user experience and interface (UX and UI) to ensure conversion rates are as high as possible.
This is where conversion rate optimisation (CRO) can improve your website performance and also the success of your marketing campaigns.
Conversion rate optimisation is a process of increasing the percentage of users that perform a desired action on a website or app which usually has an end goal of increasing sales or leads.
From understanding the main conversion points of your website, you can then understand the conversion rate (CR) of your website. For example, the desired goal could be one of:
Our team have perfected a step by step solution to increasing website performance and conversion rates. The solution has been tried and tested across multiple websites and for a wide range of sectors.
We analyse the current website performance to understand website funnels and potential causes of poor performance.
Based on the data and analysis, our team focus on the areas which aren’t performing as we would expect. We rethink and redesign these areas in a way which we believe will improve the performance of the website.
Our developers use our custom built split testing methods to present the old version and the new version to visitors of the website. This allows our team to compare the versions to ensure the new version is the better solution.
We analyse all of our ideas and new features using data. This ensures we are making correct data driven decisions to improve website performance rather than going off personal preference.