The result of the new website was a much improved and more professional website aesthetic, that was a much better reflection of Vertical’s reputation as a well established and award-winning Recruitment Company in Salford.
The integration with Eclipse ensure that the website and it’s vacancies were being kept up to date without any extra administration work.
Vertical also commissioned a photographer to ensure that the new website had high quality images that showcased the personality of the business, and allowed to potential clients and candidates to find out more about the people that they would be working alongside.
The new website was also built with Mobile audiences in mind at all times, and with the majority of candidates browsing on mobile devices, it was imperative that all functionality was accessible and user-friendly across all screen sizes.
Another major consideration was ensuring that the website was set up to be as SEO friendly as possible, with all meta, H1s and content being full editable, including the job posts (which isn’t standard as part of the Eclipse plugin, as they disable editing capabilities on the job vacancies post type as standard). This allowed their external SEO partner to optimise the website to meet the requirements of their keyword campaign strategies.