The Outcome.
The result of the new website was a significantly improved and more professional digital presence, better reflecting Street Crane’s reputation as a long-established and globally respected engineering and manufacturing business.
The redesigned site presents Street Crane’s extensive product range and industry expertise in a clear, structured, and visually engaging way, helping users quickly understand complex lifting solutions and identify the most relevant products for their requirements.
High-quality product imagery and supporting visual content were used throughout the site to showcase the scale, precision, and quality of Street Crane’s cranes and hoists. This allows potential customers and distributors to gain a stronger understanding of the engineering standards and capabilities behind the brand.
The website was built with performance and accessibility in mind, ensuring a consistent and user-friendly experience across all devices. With many users accessing technical information on tablets and mobile devices, it was essential that navigation, content, and enquiry functionality worked seamlessly across all screen sizes.
SEO was a key consideration throughout the project. The website was structured to be fully search-engine friendly, with complete control over metadata, heading structures, and on-page content across all product, industry, and case study pages. This provides Street Crane with a strong foundation for ongoing organic search optimisation and international visibility.
