Increase Web Performance and Conversion Rates.
With split testing and our CRO service, we can make informed decisions as we are directly comparing one design / feature to another. We use Google analytics and other forms of data to analyse the performance of both versions (A&B) to understand which performs best. Based on this data, we can then ensure the best performing version is on the live site. With this process, the ultimate aim is to increase the conversion rates of the website, thus increasing sales.