Before our team start to suggest changes and implement changes to any website, we built a report of the website to ensure we have a clear understanding on what areas are performing at a good level and which aren’t. We analyse the “key” areas of an E-commerce site, such as the category pages, product pages, cart and checkout. Based on the data that we extract out of analytics, we then start to build up an overall view of the website performance.
Once we have a full understanding of the website performance, we start to focus on the areas that require the most improvement and also the areas that will result in a solid increase in conversion rates to ensure a good ROI for the client. All of our changes are then data-driven and educated decisions based on the data that we have available. This ensures we aren’t making “blind” decisions and the changes that we are making are positively effecting the website performance.
After various changes, testing and reporting, the end result is a website which has much improved conversion rates resulting in higher revenue.