Before we implement changes to a website, we create a detailed report of historical performance to ensure we have a clear understanding of which areas are working well and where improvements could be made. We analyse the “key” areas of an E-commerce website, such as the category pages, product pages, cart and checkout. Based on the data that we extract from Google Analytics, we then start to build up an overall view of the website’s performance.
Once we have a clear picture of where things stand, we start to focus on the areas that require the most improvement and also the areas that will result in a solid increase in conversion rates to ensure a good ROI for the client. All our changes are then data-driven and educated decisions based on the data that we have available. This ensures we aren’t making “blind” decisions and the changes that we are making are positively affecting the website performance.
After various changes, testing and reporting, the end result is a website which has much improved conversion rates resulting in higher revenue.