Mobile UX and UI was a key factor with the design of the Royal Nawaab website. With traffic on mobile devices being over 75% of the overall traffic, the mobile responsiveness and designs had to be extremely high quality. With this in mind, we designed the mobile site before the desktop version really focussing on the user experience to ensure the navigation throughout the site was a clear as possible for users.
The development phase was important to ensure the ability to manage the website was very user friendly. The previous website was very difficult to edit so it was paramount the new website didn’t cause any problems in this area.
Our dedication to the focus on the design and development of the website paid off massively. An immediate positive impact was seen with the bounce rate dropping massively, now being below 20%.
We are proud to have designed and developed the website to a standard which we believe to be very high but feel free to make your own decision on this.
Moving forward, we monitor the website using our Conversion rate optimisation service to ensure the website performance doesn't drop and improves month on month.