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A Summary of E-commerce In 2016

It’s no secret that online shopping has taken the world by storm. With more consumers than ever opting to order their clothes, technology and even their groceries through the internet, this means that businesses are having to react to this shopping trend. Gone are the days of having to get held up at the checkout, because e-commerce is certainly here to stay.

With the number of people using smartphones constantly on the rise, it’s important for businesses to realise that they have a unique opportunity to connect with their customers 24 hours a day. This means that 2016 has seen the introduction of more e-commerce businesses than ever, as even the biggest of high street stores now focus on sales through their website.

This obviously means that it’s never been more important for you to have effective web design, and that’s exactly why you need to contact us here at VisionSharp. But you don’t just need to take our word for it, because we’re going to give you a summary of how e-commerce changed the world last year.

  • Without including concert and travel tickets, last year saw total e-commerce sales hit a massive £1.51 trillion. That’s certainly not a figure to be sniffed at, and neither is the £2.63 billion spent online during Black Friday alone.
  • It’s clear that effective web design is key to boosting your own e-commerce site, however it’s important to note just how crucial your content is. In a study in 2016, it was found that 88% of shoppers will only make a purchase online if the relevant product information is displayed. With constant horror stories of people getting scammed online, it’s only natural that most shoppers want to know exactly what they’re buying.
  • One of the biggest changes seen in 2016 was the fact that smartphones have now overtaken laptops in terms of internet usage. This means that having a mobile-friendly e-commerce site is now of the upmost importance, and can no longer be considered a secondary concern.
  • And finally, 2016 saw the vote for Brexit, and this may have an effect on e-commerce trends in 2017. With the value of the pound already falling, this will undoubtedly stop many shoppers from buying goods from overseas.

Here at VisionSharp, we provide the best e-commerce development Manchester has to offer, and please don’t hesitate to get in touch if you require any further information regarding the services that we can provide.

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