Manchester Website Design Company | Website Design | Visionsharp

Approaching Website Design

Our team takes your ideas and objectives, with a deep understanding of your business and your customers, to create a website that aligns with your brand, appeals to your demographic, and achieves your goals.


Before we start anything we make sure that we fully understand your brand and what you are trying to achieve from the new website.

We look at the competition in your market and consider the target audience to find the best way to make your brand stand out and make your website convert as effectively as possible.


We then open up photoshop and make a start on the homepage of the site. We start with the homepage as this is where the foundations of styles, fonts, colours and personality come from.

56% of all consumer traffic to websites is from mobile devices. Which is why we make sure that all websites have a dedicated mobile design process and ensure the same high levels of user experience across all devices.


We place the designs in online software that allows us to add basic usability to the pages, such as making buttons and navigation links clickable and navigate to other page designs.

It helps it to look and feel similar to a live website with other features such as sticky navigation bars and sub-navigation menus on hover. It also helps to understand things like scaling, proportions and page fold heights.

Final Sign Off.

A final sign-off is required as a confirmation that the client is 100% happy with the designs and styling of all the elements within the page templates.

Only once we have been given the final sign-off confirmation will we move the designs into development.

User Experience & User Interaction.

Web design is not just about how good something looks, but how well it performs and functions from a UX and UI design perspective.

UX may seem like a ‘techie’ term and jargon to some, but it stands for User Experience, so is a constant consideration throughout the design phase of any project. It focuses on how the user will interact with the design and the functionality and looks at the most effective way to style and place elements to ensure the highest quality interaction between a user and the webpage and the impression they take away from the experience with your online brand as a whole.

UI goes hand in hand with UX to ensure the user’s interaction with the actionable elements on the site are as simple and efficient as possible. It focuses on anticipating what users might want to do and ensuring that the interface has elements in place that are easy to access, understand, and use, to facilitate those actions.

Website Design at Visionsharp in Manchester

We have refined our approach to website design over hundreds of projects across a broad range of sectors for clients of all sizes.  We have established a process to ensure the end product meets or exceeds your expectations and delivers tangible results for your business.

We listen before we create.  We take the time to fully understand your goals and challenges and we strive for creative solutions.

We test, refine and customise the design and scope to fully match your needs so there are no surprises, and we partner with you to continually evolve, adapt and respond to the shifting needs of your business and your customers.

We pride ourselves on an open, honest and transparent approach to what we do.


Website Design for Mobile Devices

Smart website design on mobile devices can have a significant impact on the results your website produces for your business.

Traffic from mobile already dominates desktop, and is set to increase further in the coming years.  More than half of all internet traffic is on a mobile device, so a website must be designed with consideration for multiple device types, screens sizes and browsers.  Despite the emphasis Google has put on mobile first indexing since 2016, very few websites are genuinely designed for mobile first.

Responsive design is a start point, but it’s not enough.  To create a truly mobile-friendly design careful consideration must be given to the needs of mobile users. Users will often do different things on a phone than they would on a computer, and even if the majority of your conversions are on a desktop, that crucial first touch may well be on mobile. 

If your website is not serving mobile users effectively, you could be losing a significant percentage of leads, sales and enquiries.

In the retail sector, almost three-quarters of customers research products on a mobile device before making an in-store purchase.  According to a global retail study by Google, over 59% of participants said that being able to shop on a mobile device was a key factor in deciding who to buy from.

Carefully thought out mobile website design is equally important in other sectors too. Hotels, restaurants, law firms and recruitment agencies can leverage growth by optimising the mobile experience.  

Mobile users usually have a goal in mind when they arrive at your website.  Whether that’s getting advice, buying a product or service or making a booking, they wish to be able to complete that action immediately.  When a mobile user is able to get what they need quickly and easily, conversion rates increase.

Key Website Design Considerations

Websites aren’t just for having an online presence anymore.  They are a strategic attraction, engagement and conversion tool with a potentially global reach that must be aligned with your brand and your objectives.

As the hub of your business online, your website is a powerful tool that can  impact your company’s reputation, recruitment, revenue and more, in a positive or negative way depending on how it looks, feels and functions.

Web design is important because it influences how your audience perceives your brand.  If your website fails to load quickly, is hard to use, and is unappealing to your target audience, they will leave with a negative impression of your business in search of your competitors.

Website design also influences how people judge the integrity of your business. Clean, modern website designs tend to promote trust whereas broken or outdated sites cause users to doubt your credibility.