The goal of marketing your business through social media channels is to reach your target audience with a brand message that will resonate.
We need to know who your target audience is if we’re going to find them online.
It’s crucial to understand their demographic, their wants, needs, challenges, and interests.
Then we can craft a message they’re going to hear loud and clear in a place where they want to hear it.
Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand even if you’re in the B2B market because believe it or not, they’re people too.
Once we understand your audience and your message, we need to create a tactical plan for how, where and when we’re going to reach out to on social media, whether it’s Facebook, Twitter, LinkedIn or Pinterest.
VisionSharp can create bespoke social media marketing campaigns designed to reach, engage and convert your target customers.
The possibilities for growth and expansion are limitless.
Facebook and LinkedIn in particular offer powerful targeting options which allow for highly-specific audience targeting according to age, location, job title, employer’s name and an array of detailed interest categories.
We’ll test multiple variations of images, text and headlines in search of the optimal combination and we’ll build custom audiences of people who have engaged but not yet converted to maximise your return on ad spend.
Objectives
Ultimately, your social media goals have to align with your business goals. But you can’t expect sales to increase overnight by posting a few products on Facebook.
Being present on social media can directly help your business goals in many different ways.
Increase brand awareness
Being present on social media and posting relevant content consistently will increase your exposure to potential customers. More so, if you create amazing content that’s helpful to a lot of people, your social media followers will be inclined to share your content, therefore greatly increasing your exposure.
Help you communicate with customers
It’s never been easier to connect and communicate with old and new customers. Getting continuous feedback and replying to it is of paramount importance.
Increase brand trust
Increasing brand trust is much easier now, than it used to be. If you are dedicated to giving value to your customers via social media, in different forms of content you will gain their trust. It’s all about give, give and give now. So be sure to have relevant and helpful content on your social media. It’s almost a guaranteed way to convert followers into customers.
Different objectives can be set according to what outcomes you want to achieve, and different approaches can be tested against each other so that decisions can be based on facts.
The Strategy
The content you share on social media platforms should be highly focused on the topics your audience cares about, which is a combination of your own original content and carefully selected content generated by other people that aligns with your core message and provides value to you audience.
Our strategy on social media is usually a combination of website conversion campaigns and activity more aligned with brand promotion.
As with any paid campaign, experimentation at the outset will be key to ensuring the best possible results are achieved. The power of Facebook, LinkedIn, Instagram and Twitter makes them attractive to advertisers, and therefore increasingly competitive.
We have many years of experience building successful social media advertising campaigns across numerous business sectors and budget ranges, and this insight allows us to consistently achieve a positive return on investment for our clients.
