Pay per click (PPC) advertising on Google and Bing allows you to target people who are searching for your products and services precisely when they’re searching for them. PPC campaigns are a powerful and effective method of driving traffic to a website, expanding online sales, generating phone calls and to target previous customers.
With detailed targeting options we can focus in on customers in certain geographic locations, interest groups, age groups or within a set distance from your business address.
Paid search campaigns can fast track our understanding of how people search for and interact with your products and services, helping to inform search engine optimisation and content marketing decisions that can help drive more organic traffic in the future.
We build results focused PPC campaigns, based on a deep understanding of your business objectives, with intelligent keyword research and carefully crafted copy. We are proactive, transparent and obsessed with achieving the maximum bang for your buck.
Before embarking on any new digital marketing campaign, we take the time to learn as much about your business as possible. This includes understanding the intricacies of your target audience, your profit margins, and the lifetime value of your customers. Once we get inside the head of your customers, we can develop and effective keyword targeting strategy and create ad text that resonates.
A healthy respect for the competition is vital in the paid search environment where every campaign is essentially an auction for visibility. We use industry-leading software to research and analyze the digital advertising footprint of your competitor campaigns.
We combine all of our research and analysis to build an effective PPC strategy. With unrivaled attention to detail, we’ll construct campaigns that maximize profitability and generate organized data that can be interpreted with reliability.
As your Google AdWords campaign performance data rolls in, we will make adjustments where necessary to maximise the number of sales and leads, and reduce the cost of acquisition. We’ll always be proactive, approaching you with suggestions, A/B testing new ideas and seeking opportunities for growth.
When you are spending money on acquiring traffic, you need to ensure that you’re doing everything you can to convert this traffic into customers and leads. We love nothing more than designing landing pages that not only look great, but also drive the highest possible number of conversions on all devices.
Are your ads generating a positive ROI? It’s a simple question, but it’s not always easy to know for sure. We’ll make sure accurate tracking mechanisms are in place to help you gain a clear understanding of precisely how much income has been generated through sales and leads originating from the clicks you’ve paid for.
You won’t be surprised to hear that online product searches are booming. As a result. more and more ecommerce businesses are buying into PPC as a way to drive sales. According to this report spend on Google Shopping ads rose by 23% in Q3 of 2019, building on consistent growth earlier in 2019 and in 2018.
When search engine users enter a product search all major search engines now display shopping ads either in a grid on the right hand side, or as a carousel of images on mobile.
According to the same Merkle report, Shopping generated 62% of retailers’ Google search ad clicks in the US and 71% in the UK.
Clearly, Google Shopping ad campaigns are an essential element of many online retailer’s digital marketing strategy.
Our PPC eCommerce experts will get your products featured in the shopping section of Google, and make sure you reach the shoppers who matter most.
The goal of marketing your business through social media channels is to reach your target audience with a brand message that will resonate.
We need to know who your target audience is if we’re going to find them online.
It’s crucial to understand their demographic, their wants, needs, challenges, and interests.
Then we can craft a message they’re going to hear loud and clear in a place where they want to hear it.
Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand even if you’re in the B2B market because believe it or not, they’re people too.
Once we understand your audience and your message, we need to create a tactical plan for how, where and when we’re going to reach out to on social media, whether it’s Facebook, Twitter, LinkedIn or Pinterest.
VisionSharp can create bespoke social media marketing campaigns designed to reach, engage and convert your target customers.
The possibilities for growth and expansion are limitless.
Facebook and LinkedIn in particular offer powerful targeting options which allow for highly-specific audience targeting according to age, location, job title, employer’s name and an array of detailed interest categories.
We’ll test multiple variations of images, text and headlines in search of the optimal combination and we’ll build custom audiences of people who have engaged but not yet converted to maximise your return on ad spend.
Ultimately, your social media goals have to align with your business goals. But you can’t expect sales to increase overnight by posting a few products on Facebook.
Being present on social media can directly help your business goals in many different ways.
Being present on social media and posting relevant content consistently will increase your exposure to potential customers. More so, if you create amazing content that’s helpful to a lot of people, your social media followers will be inclined to share your content, therefore greatly increasing your exposure.
It’s never been easier to connect and communicate with old and new customers. Getting continuous feedback and replying to it is of paramount importance.
Increasing brand trust is much easier now, than it used to be. If you are dedicated to giving value to your customers via social media, in different forms of content you will gain their trust. It’s all about give, give and give now. So be sure to have relevant and helpful content on your social media. It’s almost a guaranteed way to convert followers into customers.
Different objectives can be set according to what outcomes you want to achieve, and different approaches can be tested against each other so that decisions can be based on facts.
The content you share on social media platforms should be highly focused on the topics your audience cares about, which is a combination of your own original content and carefully selected content generated by other people that aligns with your core message and provides value to you audience.
Our strategy on social media is usually a combination of website conversion campaigns and activity more aligned with brand promotion.
As with any paid campaign, experimentation at the outset will be key to ensuring the best possible results are achieved. The power of Facebook, LinkedIn, Instagram and Twitter makes them attractive to advertisers, and therefore increasingly competitive.
We have many years of experience building successful social media advertising campaigns across numerous business sectors and budget ranges, and this insight allows us to consistently achieve a positive return on investment for our clients.