Web Design Dartford | Shoe Retailer Web Development Case Study

Web Design & Web Development for Dartford eRetailer

We have been working with The Sole Supplier in Dartford for 4 years now and it is a relationship that has grown a lot over the years. We initially started to work with The Sole Supplier on a consultancy basis with our CRO service. The website presented a huge opportunity for us to prove our methods, and with traffic numbers in the millions per month, it meant that we were able to quickly see the impact of our split tests.

Over the years we have been responsible for large developments on their previous WordPress build, as well as full custom platform builds for new sub-brands and mobile app development.


Ongoing Support.


Beyond the initial scope, we have been a constant point of advice and resource to assist the growing team at Sole, and we now consider ourselves an extension of their in-house design and development team and assist on a regular basis with overspill development work and help to bring key user experience concepts into functional design flows.

We were recently tasked with creating new sign up flows and user hooks to improve user retention and member functionality. This involved creating design flows and scenarios to ensure each user’s journey was considered and optimised. We worked alongside the Sole Supplier team to ensure the functionality was achievable and that our ideas were communicated and understand so that they can be developed in the way that was intended.

We are in constant communication with the team at Sole in Dartford through a shared Slack channel for Web dev support, allowing a collaborative environment for our design team and their developers to share ideas and visual assets.

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