Lead Generation Beauty Industry Web Design Prestwich | Case Study

Health & Beauty Industry Lead Generation Web Development in Prestwich

The Aesthetics industry is growing massively across the UK. Working with one of the UK’s leading brands in this industry to convey the quality of service they provide and ensuring their website reflected their market position was an enjoyable experience for the team in Prestwich.

Project Requirements.

Lead Generation Website Development Project for Aesthetics Beauty Clinic in Prestwich.

McAesthetics approached us as their existing website was based on a ‘pre-made’ WordPress theme that didn’t allow them to get across their brand and showcase everything that they feel sets them apart from the competition.

The new website needed brand consistency in terms of fonts and colour schemes to ensure the look and feel of their high-end clinics was represented well by the website.

With an impressive list of celebrity clients, the new website needed a prominent area on the homepage to showcase these clients as well as easy access to a service list and training courses.

We also needed to integrate their booking system so that clients could easily book procedures online.


The design phase on this website development project allowed us to take the McAesthetics branding and create a website that mirrors the style of the Prestwich business, and other clinics, to give consistency across all platforms.

After feedback and tweaks on the initial design ideas, we had an approved design that we could pass to our development team for them to create a bespoke WordPress theme from.

Developing a WordPress theme from scratch allows the final product to be as streamlined as possible and using Advanced Custom Fields makes editing content and images on the website really simple.

As with all sites that we develop, the McAesthetics website was built using responsive coding techniques to be used on all device types.

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