Multi-Add Product Variations.
One of the biggest successes of this project was the multi-add functionality.
As the website is exclusive to Trade customers, the shopping experience needed tailoring to their shopping habits.
Some of the products such as hair colouring are available in a wide variety of options, and trade customers like to stock up and purchase quantities of each variation in bulk.
We created a ‘multi-add’ feature that allowed customers to be presented with a stock list of all available variations, select what quantity of each they wanted and them all to there basket at once.
This made the bulk buying of products much easier for the users of CM Hair and Beauty.