Web Design & Web Development in Walsall | Health & Beauty Case Study

Magento Beauty Products Website Development in Walsall

We love helping fellow SMEs to grow and reach their full potential. Working with an extensive product range is always a challenge that we enjoy as a lot of time needs to be spent to ensure the site navigation and user journey are as efficient as possible.

Project Requirements.

Magneto E-commerce Website Development Project for Health & Beauty Retailer in Walsall.

CM Hair and Beauty approached visionsharp to migrate their magento 1 store to magento 2.

With Magento’s 1 end of life getting closer, CM knew they had to make the transition sooner rather than later in order to keep their webstore up to date with the latest technologies and security updates.

As the migration involved a full redevelopment of the front-end of the website, it was a great opportunity to tweak and clean up the existing styling to help give the website a cleaner and more modern feel.

As a Trade-Only supplier, it was important that we didn’t lose any of the customer data during the migration as well as ensuring that previous orders and the 10,000+ products were all transferred across.


The new website was a familiar, but improved experience for the website’s returning user base, with cleaner product blocks and improved navigation and filtering.

Using Magento’s migration tool we were able to restore all existing user accounts, orders and products on the new website. The migration tool along with our migration launch strategy ensured minimal downtime and customer inconvenience.

The biggest improvement that was made from a front-end perspective was the mobile experience. The original website was not up to standard for mobile devices so we made this a priority, again putting a lot of focus on the navigation which has 5 levels of sub-categories in some areas.

As e-commerce website design specialists, we look forward to continuing to support online businesses in Walsall like CM Hair & Beauty for years to come.


Multi-Add Product Variations.

One of the biggest successes of this project was the multi-add functionality.

As the website is exclusive to Trade customers, the shopping experience needed tailoring to their shopping habits.

Some of the products such as hair colouring are available in a wide variety of options, and trade customers like to stock up and purchase quantities of each variation in bulk.

We created a ‘multi-add’ feature that allowed customers to be presented with a stock list of all available variations, select what quantity of each they wanted and them all to there basket at once.

This made the bulk buying of products much easier for the users of CM Hair and Beauty.

Want to see how we can help you? Get in touch.