If you’re planning a new WordPress website, one of the first questions you’ll ask is: how much will it cost in the UK?
WordPress website pricing varies widely because “a WordPress website” can mean anything from a simple brochure site to a custom WordPress website built for conversion, integrations, and ongoing optimisation.
In this guide, we’ll break down realistic UK price ranges, what drives cost up or down, and how to budget confidently for a site that supports your business goals (not just something that looks nice).
Typical WordPress website costs in the UK
Below are common cost ranges for UK businesses. These are indicative figures based on typical project types:
| Type of WordPress website | Typical UK cost range | Best for |
|---|---|---|
| Starter WordPress website (theme-based) | £1,500 – £5,000 | Small businesses needing a simple brochure site |
| Growth-focused WordPress website (bespoke design + build) | £5,000 – £15,000 | Companies that want better performance, SEO, and lead generation |
| Advanced WordPress website (custom functionality + integrations) | £15,000 – £35,000+ | Businesses with complex requirements and marketing-led growth plans |
The key difference isn’t just “design quality” — it’s how much planning, UX, performance, and technical depth is needed to support your goals.
What affects the cost of a WordPress website most?
1) Design approach: theme vs bespoke
Using a theme can reduce upfront cost, but you’re often limited by templates and page builders. A bespoke design takes longer, but is built around your brand, your content, and the actions you want users to take. We break this down in more detail in our guide to custom WordPress websites vs themes.
2) Number of pages and content complexity
A 5-page site with straightforward content is very different to a site with 30–60 pages, multiple service areas, landing pages, case studies, resources, and blog content.
Content also matters: if copy, imagery, or structure needs work, you may want support with copywriting, UX, and content planning.
3) Functionality and custom features
WordPress can handle a lot, but custom requirements increase build and testing time. Examples include:
- Advanced forms and lead routing
- Member areas or gated content
- Booking systems
- Custom calculators or quote builders
- Multi-location pages and complex navigation
4) Integrations (often underestimated)
Integrations can be a major cost driver. Common examples include:
- CRM integrations (HubSpot, Salesforce, etc.)
- Email marketing (Mailchimp, Klaviyo, ActiveCampaign)
- Analytics and tracking setup
- Third-party tools and APIs
If you need reliable data passing between systems (and proper tracking), the implementation needs to be done carefully.
5) Performance, security, and technical SEO
A WordPress site that looks great but loads slowly will underperform. Higher-quality builds prioritise:
- Fast load times and Core Web Vitals
- Clean, maintainable code
- Security hardening and safe update paths
- Technical SEO foundations (structure, metadata, schema where relevant)
These things don’t always show in a design mock-up — but they make a big difference to SEO and conversions.
Ongoing WordPress website costs to plan for
Beyond the initial build, most UK businesses should budget for ongoing costs such as:
- Hosting: quality managed WordPress hosting suitable for performance and uptime
- Plugin licences: premium plugins for forms, SEO tools, security, or advanced features
- Maintenance: updates, backups, monitoring, and fixes
- Support & improvements: new pages, campaign landing pages, SEO updates, and optimisation
Treat your website like a business asset: ongoing support often costs less than urgent fixes or rebuilds later. This is why many businesses choose ongoing WordPress website support after launch.
How to get an accurate quote for a WordPress website
The best quotes are based on outcomes, not guesswork. To scope your project accurately, it helps to define:
- Primary goal (leads, sales, bookings, or authority)
- Key pages and user journeys
- Any functionality or integrations required
- Content needs (new copy, migration, imagery)
- Timeline and launch constraints
- Whether you need ongoing support
If you’re unsure, a good WordPress team will help you clarify scope and prioritise what matters most.
Get a tailored WordPress website quote
If you’d like a realistic cost estimate based on your business goals, we can help. We’ll review your requirements, recommend the right approach, and provide a clear quote with no surprises.