• 18th Jan 2019Hitting the 1 second mark for load speed of a Magento 2 Ecommerce site is very satisfying! Our team have managed to… https://t.co/OSLBecjsdG
  • 24th Aug 2018Do you understand your website conversion rates and how your website is currently performing? This is why you should https://t.co/ewjdsIIUlh
  • 7th Aug 2018You know your team is passionate about development when achieving a score of 92 on Google pagespeed insights for on… https://t.co/TZNLRHaZ5z
  • 16th Jul 2018Custom solutions are something we have real passion for. Read how a custom web build has been a success for Pretty… https://t.co/Bx4IHpst0i
  • 21st Nov 2017Having a client who sells sweets and drinks definitely has it's perks! An exciting new website coming for WorldWide… https://t.co/a9Gswp0D0K
  • 18th Oct 2017Proud to sponsor Chadderton Park FC open age team. It's great to support a local team. Check it out on a mannequin… https://t.co/UqRsz6mapV
0161 697 3096

Why Is McDonald’s Such A Strong Brand?

This week sees the release of the highly anticipated “The Founder”, a film starring Michael Keaton which depicts the true story of Ray Kroc and his hand in the eventual rise of the McDonald’s brand. From the invention of the Big Mac to the creation of those infamous Golden Arches, the film promises to give us all a little insight into how McDonald’s became the worldwide phenomenon it still is today.

It’s undeniable that McDonald’s has one of the most recognisable brand images in the world, and that this has certainly helped keep them at the top of the food chain for such a long time. The real question is: why has their branding been so effective over the years? Well, we’re here at VisionSharp to run you through what makes the McDonald’s brand so powerful.

  • Target Audience

The first thing that McDonald’s have always gotten right with their branding is managing to appeal to their target audience. With the creation of Happy Meals and the iconic figure of Ronald McDonald, it’s been clear for decades that McDonald’s has been marketed towards children- and it’s fair to say that it’s worked. As the years have gone by, McDonald’s have introduced new products and advertising campaigns to appeal to a wider audience, without compromising their existing customer base. In short, McDonald’s can now appeal to people of all ages and backgrounds.

  • Globalization
It’s no secret that you can go and grab yourself a McDonald’s on seemingly every country on the planet. The fast food chain, for example, is just as popular in Japan as it is in the UK, and McDonald’s customer reach looks to be without limits. In order for a business to succeed in multiple countries, the brand needs to be instantly recognisable and yet flexible enough to appeal to different cultures. McDonald’s has gotten its marketing and branding campaigns right across the globe, which has only served to make the brand even stronger.

  • Simplicity

Perhaps the biggest reason McDonald’s is such a popular brand is due to its sheer simplicity. The Golden Arches and red background are instantly recognisable, whilst many of its advertising campaigns have been catchy and family-friendly. Over the years, McDonald’s have created a certain reputation for themselves, and people like to eat there because their branding is a lot like their menu- simple and easy.

Here at Vision Sharp, we provide excellent branding services alongside the best web design Manchester has to offer, so please don’t hesitate to get in touch if you’d like any further info!


Want to see how we can help you? Get in touch.