There is no doubt about it. Candidates are predominantly searching for new jobs online.
Whether it’s on LinkedIn, Facebook or job sites like Monster and Indeed, the digital channel has grown exponentially in the recruitment sector in the past decade, as candidates seek out faster and easier ways of searching and applying for jobs.
Third party platforms have a role to play, but building your own brand through a company website and social media presence is vital to long term success. We know from our work with recruitment companies, that the quality of applications they receive directly through their own websites far exceeds the quality they get from job boards. Even if candidates don’t apply for a specific job on your website, the interactions and conversations they have with your consultants lead to higher value and longer lasting relationships.
Jobs sites are expensive, and your listings there are temporary. With full control of your own website, you can develop authority in a market segment over time through blog articles, video, and SEO.
By achieving higher Google rankings, via SEO, our clients enjoy more visibility and more engagement from those looking for their service.
Visitors to your website who do not immediately apply for jobs may download your white paper, or sign up for a newsletter allowing you to grow a database of potential candidates that can be re-targeted through social media advertising or email marketing.
With a well-designed recruitment website at the heart of your digital marketing efforts, you’ll be able to reach a wider audience, showcase your brand and reduce the cost of hiring.
Mobile Optimised Recruitment Website Development
More and more candidates do their job hunting on the move – including from their smartphones while commuting on public transport. The job search and application process on the mobile version of your recruitment website must offer a seamless user experience.
Our mobile-first design principles mean websites are optimised to load quickly on mobile data connections, with navigation that is easy to tap on a small screen and page layouts that suit smaller resolutions where ‘above the fold’ screen space is at a premium.
Together, this helps you to engage with visitors from mobile devices while also ensuring you stay on the right side of the search engines’ mobile-first ranking algorithms.
What about WordPress for recruitment websites?
We recommend taking a look at Concrete5 for professional services websites but we also work with other CMS platforms including designing bespoke WordPress templates for recruitment firms.
In addition, we can also work on custom PHP websites, so if you want something completely creative and original, we are here to help turn that concept into reality.
Whatever you want from your new recruitment website, we can help you to achieve it while giving you an intuitive and familiar CMS to allow you to manage that site in the future.
Recruitment Mobile App Development
Mobile apps are a good match for recruitment firms as they can encapsulate all of your latest roles and vacancies within easy reach for candidates.
A well designed app can complement your website, bringing in even more traffic and enquiries from employers and candidates alike.
By working with Visionsharp you can benefit from a consistent look and feel across both your new recruitment website and your bespoke recruitment app.
Measuring web development performance
Recruitment is a results-driven industry and we work hard to measure the results achieved by your new website.
This is all part of conversion rate optimisation – taking your completed web pages and tweaking the content to make sure that as many of your visitors as possible submit an enquiry or job application.
As an extension of the same data-driven approach we adopt when designing a new recruitment site from scratch, this allows us to deliver the best possible results from your website.
Find out more
To ask us any questions you still have about our custom websites for recruitment firms or to make an enquiry about getting Visionsharp’s team to work on your new recruitment site, contact us today.
We are happy to discuss our experience and expertise in the online recruitment sector and may be able to provide you with case studies that show some of our best work in your area.
You can send us a message immediately – just click ‘Send us a message’ and fill in our quick contact form, and a member of our team will get back to you as soon as we can.
Alternatively you can email your enquiry to hello@visionsharp.co.uk or call us on 0161 697 3096 to speak to one of our designers directly.