Our feature-packed hotel website designs can integrate all kinds of next-generation functionality that many establishments do not offer.
In the first instance, this can include online bookings software that ensures you capitalise on customers who want to place their booking directly, rather than through a third-party travel site or discount reseller.
But there is huge potential to go beyond that, for example by integrating a range of upsell opportunities into your hotel website too:
- Table bookings for hotel restaurants and/or online ordering for room service.
- Room upgrades for guests who would prefer a king-size room or suite.
- Spa treatments and other premium services available to guests.
Zonal found 70% of consumers have never ordered room service using technology – not necessarily because they don’t want to, but also because it is rare for this option to be made available, and highlighting the growth potential for hospitality businesses in this area.
All of this customer-facing functionality can integrate closely with your back-office systems so that bookings for rooms, restaurants, room service and other premium services come through instantly, preventing double bookings and allowing your staff to get to work on fulfilling the order immediately.
Hotel Websites Optimised for SEO to Compete with OTAs
Hotel websites don’t just compete with other hotels — they also compete with review platforms and third-party booking sites that dominate the search results. A professionally designed hotel website needs to hold its own in organic search if it’s going to drive meaningful direct bookings.
Research from hospitality technology providers shows that many guests still prefer to book directly through a hotel’s own website. However, without a strong SEO foundation, those opportunities are often lost to OTAs.
As a specialist hotel web design agency, we build SEO into every stage of the website design process. From clean site architecture and optimised page structures to meta data and schema mark-up, we ensure your hotel website is technically sound and easy for search engines to crawl, index, and rank.
A technically robust hotel website also allows search engines to clearly understand essential information such as room availability, nightly rates, and check-in details — helping your website appear for searches that match guest intent.
Using intuitive content management systems such as WordPress and Concrete CMS, we give hotels full control over their content. This makes it easy to keep information accurate, up to date, and competitive as pricing, availability, and offers change over time.
Encourage returning guests
Long-term success depends not only on attracting new guests to stay at your hotel, but also on encouraging them to return again and again.
A fully engaged existing customer represents an ongoing income stream – even if they only book a room once a year – and your website is the perfect way to establish and maintain that contact.
This can be achieved using social media integration, email marketing, and by collecting and maintaining alternative contact details like telephone, SMS and direct mail.
A Visionsharp website can help you to do all of that, with a bespoke design that also accounts for present-day legislation such as GDPR and UK data protection laws.
Find out more
Learn more about Visionsharp’s hotel website design and development services, including case studies of our past work, by getting in touch today by phone, email or by using our online enquiry form. You can also request a free analysis report of your existing website to see if there is any room for improvement.
