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Why Is Your Website Speed So Important?

When you click onto a website, you’re bound to take notice of the impressive design, colour and content, while also taking the time to investigate the functionality of the site itself. But nothing will stand out to us quite as much as the website’s speed, as we are bound to appreciate a fast loading time- due to the fact that this will improve the user experience and make the site more enjoyable to use.

However, the opposite is also true if the website speed is unsatisfactory, as a site that is too slow to load is bound to frustrate most users. Nowadays, the people that click on your site- whether this be on mobile or desktop- will be expecting a certain standard in both an aesthetical and functional sense. This means that website speed is undoubtedly very important to your site, regardless of whether you’re an e-commerce retailer, a Chinese restaurant or a local roofing company.

We’re here at VisionSharp to run you through why website speed is so crucial to your online success, so that you can see exactly why you need to take advantage of our services today:

  • User Experience

As previously mentioned, creating a positive user experience is an absolutely crucial part of effective web design, as the last thing you want to do is alienate the people clicking on your site. If your website is slow to load, it’s only natural that users will become frustrated and will inevitably leave your site to check out one of your competitors. In order for you website to function effectively, users need to be able to navigate the menus with minimal fuss- and you need to realise that internet users have notoriously short attention spans.

  • Conversion Rate

If your website is slow to load, then the users journey from navigating your site to actually creating a conversion is going to be an incredibly painful one. Take mobile users for example- it’s very possible that they’re going to be on the move whilst checking out your site, and so the last thing they want is to sit staring at a loading screen for ages. If people are finding your site and clicking on it, then it stands to reason that they’re interested in your products or services, but a poor website speed will turn them into another figure on your bounce rate, rather than providing the conversion they were expecting to make.

  • SEO

If you’ve gone ahead and gotten yourself a brand new website for your business, then you’re obviously going to want people to find it. This is why SEO is so important for any smaller businesses that are hoping to make an impression on the search engines, and Google have already stated that website speed is part of its ranking algorithm. If your website is slow and takes too long to load, then you can bet that Google will punish you for it, whereas it will reward you for a fast, effective website.

Here at VisionSharp, we understand the importance of website speed, which is part of the reason why we provide the best web design Manchester has to offer.


Want to see how we can help you? Get in touch.