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Why Your Website Needs Video

Every business owner in the world dreams of owning a website that distinguishes them from their competitors and allows them to stand head and shoulders above the rest. If you’re trying to establish yourself in a particularly crowded industry, then it’s absolutely imperative that you’re doing whatever it takes to draw attention to your brand and the services you’re providing.

Although your marketing strategy is undoubtedly going to be key to achieving this, there is nothing more important to your business than the condition of your website. It doesn’t matter what kind of business you are- whether you’re a high street store or a local laundrette- because the number of potential customers using the internet is increasing by the day.

Due to the constant rise of people choosing to shop and research different companies online, you need to make sure that your website looks fantastic. As internet trends continue to evolve, today we’re going to take you through why your website would benefit from adding video:

  • With the ever-growing popularity of social media, businesses are presented with a real opportunity to share their business. Platforms such as Facebook and Twitter hold incredible potential for your business as, if people start sharing your content,you’ll be significantly raising your brand awareness. Well, video is the most shareable format of content out there, and so incorporating some into your site gives you a great chance of boosting leads through social platforms.
  • As previously mentioned, online trends are constantly changing, and it’s now more important than ever that your website is optimised for mobile. If it’s slow to load or is difficult to use on a mobile device, then you’re alienating the biggest portion of your potential customer base. Video always looks absolutely fantastic on mobile, and so it’s sure to grab the attention of a significant number of mobile users.
  • One of the biggest reasons to use video on your site, especially if you incorporate it into your homepage, is that it can significantly improve your bounce rate. By providing users with useful content in the form a great video, they are much likelier to take an interest in what you’re offering, and will therefore want to explore the rest of your site. Video is one of the most effective ways to display information, and users will undoubtedly prefer this to a big block of text to read!

VisionSharp understand the importance of video and staying on top of internet trends, which is one of the many reasons we offer the best web design in Manchester!


Want to see how we can help you? Get in touch.