There are too many business owners that completely overlook the ‘thank you’ page on their website. In fact, many choose not to even have one.
This, of course, is a mistake- but an understandable one. After all, if a user is even seeing a ‘thank you’ page in the first place, then this means they’ve already converted, right? Job done.
You’d be forgiven for placing a strong emphasis on capturing these initial conversions, but the lack of a ‘thank you’ page means you’re really missing a trick here. Yes, you’re bound to be happy with the conversion, but this is a fantastic way of retaining customers and making sure they come back for more.
And it’s no longer just a simple means of saying “thank you” to converting users. There’s a lot more to it than that.
Complete the Path to Conversion
First and foremost, a ‘thank you’ page will mark the end of the conversion path, and ultimately confirm that the user’s purchase has actually gone through. Putting their mind at ease, this helps to build a strong level of trust with the user, which is absolutely vital for any online business.
In fact, it could be argued that saying “thank you” to your customers actually helps to humanize the whole conversion process, while this page also allows you to assure the user as to what happens next.
Instead of looking like you just want rid of the user now they’ve converted, a “thank you” page goes a long way in not only showing you appreciate the conversion, but also showing users where they should explore afterwards.
Advertise More of Your Products
Okay, so the user has decided to convert. That’s great- but why not strike while the iron is hot?
Since they’ve already converted once, it goes without saying that they’re obviously interested in what your business has to offer. A ‘thank you’ page provides a fantastic platform to promote other products or services you think a particular user would enjoy, encouraging a little further exploration and perhaps earning another conversion in the process.
You can advertise your most popular products or things related to the initial conversion; whatever you decide to do, this is a great chance to guide users on their next steps. After all, the conversion can be just the beginning.
Connect With Your Customers
Saying “thank you” is a great way of connecting with your customers, but you can actually design this page to go one step further.
If a user has decided to convert, then it stands to reason they might be interested in learning more about your business, or even leaving a review of some kind. You can use your ‘thank you’ page to display links to your social profiles and allow users to leave some feedback; two tactics which will ultimately keep the user connected with your business.
This kind of connection helps to develop a certain loyalty over time, and you obviously stand a much better chance of that user returning to your site. From there, they can tell their friends about you and share your updates, and then the snowball effect will really take hold.
However, an effective ‘thank you’ page only really works as part of a clear path to conversion, so you’ll need to find the best web design agency Manchester has to offer. Don’t worry- we’re sat right here by the phone.