We live in an age where the digital security of users should be a primary concern for every business owner in the world. With more and more people choosing to shop online by the day, the imminent arrival of the GDPR laws are a clear indication of just how important the safety of online users is to your business right now, which means you need to take steps to keep your customers secure.
Well, the use of HTTPS could be just your ticket to making sure users on your site feel safe and secure when completing online transactions. But what is HTTPS? Basically, it’s a way of showing that your HTTP website is secured with SSL/TLS, which provides a safer environment for users that will encrypt and decrypt data.
So, why is HTTPS so important to your business?
First of all, let’s talk about SEO- since,
if you’re concerned enough about your site to be reading this blog, you’ll
definitely want to ensure people can actually find your website to begin with.
It’s been a few years since Google
highlighted the importance of HTTPS in its ranking algorithm, and any sites
that use it will be given precedent over those that don’t. This is something
that’s been introduced softly, but expect the importance of HTTPS for SEO to
increase even more over time.
The main reason you’re probably thinking of
implementing HTTPS is because you want to make sure that users are kept safe
while using your website. Think about it- if you’re entering personal data,
such as your address and contact details, you’d like to think that such information
was being kept safe, right?
HTTPS helps to make users feel more secure
and confident in what your website is offering, and it’s this level of trust
that will lead to an improved conversion rate. When you marry this up with the
improved SEO and web traffic, HTTPS could be just the boost your website needs.
And finally, don’t underestimate the impact
HTTPS could have on your branding and the overall first impression you’re
offering to potential customers. If users are clicking onto your site and
seeing the HTTPS in your address bar, they immediately feel safer on your site
and will trust your business enough to browse what you are offering.
This is especially important for e-commerce
businesses, as users are much less likely to enter card details and convert on
a site without HTTPS- simply because they don’t trust it to keep this
information safe. HTTPS shows that you care about the user’s safety, which will
do wonders for your brand image!
If you’re after the best Magento design Manchester has to offer, then contact VisionSharp today- we’re the experts in making sure that your site has everything it needs to boost your conversion rate!