Okay, we get it: web templates are both cheap and easy.
The initial appeal of using a basic template on, say, WordPress is fairly obvious- especially for small businesses working to a tighter design budget. However, no matter how appealing and simple they might look, the fact of the matter is free templates just aren’t very effective.
Regardless of your industry, it’s absolutely imperative to create a strong digital presence in 2018. Your website needs to not only appeal to your target market, it also needs to inspire them to explore and take specific actions; with so much competition out there, you need to make sure your site is tailored to your business and audience.
Although we hate to burst your bubble, free web templates just aren’t the answer. But why?
They Make A Bad First Impression
The modern user can sniff out a standard template a mile off. They will have come across your template a thousand times before, meaning that your website will leave them feeling uninspired and unimpressed.
First impressions are everything in the digital market, since it’s so easy for users to just exit your site and try somewhere else if they don’t like what they see. You need to create unique, exciting landing pages unlike anything your competitors can offer, and the rigidity of a template just won’t allow you to do that.
Since web templates are so easy to spot these days, using one will make your business seem either cheap, unreliable or lazy. Or all three.
Templates Lack Identity and Character
Every great website is built for a specific purpose, with a clear audience in mind and a memorable design which really captures the essence of the brand. This kind of unique personality is what grabs a user’s attention, while it’s also what will cause them to tell their friends about you.
Basic templates lack any sense of identity or character and, by using one, you’ll look exactly like another thousand businesses. Obviously, this means you’re running a serious risk of creating a website that’s similar to a competitor, which makes it almost impossible for your business to stand out from the crowd.
Your Website Will Be Forced
When you use a standard web template, you’re going to feel incredibly restricted.
The prominence of your content, the layout of your images, the position of your logo and menu tabs- absolutely everything will have to be sandwiched in to fit the template. Rather than building a site which effectively leads your customers on a path to conversion, you’ll be creating a site which is limited to the boundaries of the template.
In short, this means your website isn’t going to be very good for business. After all, how successful can you really expect to be if you’re trying to fit everything into a template, instead of prioritising a design which actually works for your customers?
The Solution: Bespoke Web Design
Offering unbelievable flexibility and boundless opportunities, bespoke web design allows you to create a site that’s completely tailored to your business. VisionSharp are widely regarded as the leading providers of bespoke web design in Manchester, so contact us today to find out how we can create an awesome site just for you!