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Why You Need To Understand Your Bounce Rate

If you’re new to the field of web design and digital marketing, your first glimpse of Google Analytics could prove to be incredibly daunting. If you don’t know exactly what you’re doing, you can soon become lost within the maze of statistics and figures, and that’s exactly why Google recommend watching their training videos. However, you can’t expect to run a successful online business if you don’t at least have a basic grasp on how to analyse your data.

The importance of analysing data cannot be overestimated, as it will show you exactly what’s working for your website and what needs changing, and will ultimately allow you to run a more refined, insightful business. One of the most important bits of data you need to look at is undoubtedly your bounce rate, which is a measure of how many users are leaving your site after visiting just one page.

But why is it so important? Well, we’re here at VisionSharp to run you through why you need to make sure you understand your bounce rate.

  • You May Need To Re-Design

If your bounce rate is high, then you’re obviously going to need to find out exactly what is forcing people away. This could simply come down to a case of poor web design, as a confusing layout and unclear path to conversion could be leading users to grow frustrated and leave the site as soon as they get onto it. VisionSharp offer the best web design services in Manchester, and are the experts when I comes to creating responsive, engaging sites that are sure to improve your bounce rate. Of course, if you don’t understand the analytics then you won’t identify the problem, and you’ll keep missing out on potential business.

  • Change Your Content

If your bounce rate is high, then you’re obviously going to need to find out exactly what is forcing people away. This could simply come down to a case of poor web design, as a confusing layout and unclear path to conversion could be leading users to grow frustrated and leave the site as soon as they get onto it. VisionSharp offer the best web design services in Manchester, and are the experts when I comes to creating responsive, engaging sites that are sure to improve your bounce rate. Of course, if you don’t understand the analytics then you won’t identify the problem, and you’ll keep missing out on potential business.

  • See What’s Working

If your bounce rate is high, then you’re obviously going to need to find out exactly what is forcing people away. This could simply come down to a case of poor web design, as a confusing layout and unclear path to conversion could be leading users to grow frustrated and leave the site as soon as they get onto it. VisionSharp offer the best web design services in Manchester, and are the experts when I comes to creating responsive, engaging sites that are sure to improve your bounce rate. Of course, if you don’t understand the analytics then you won’t identify the problem, and you’ll keep missing out on potential business.

The real beauty of e-commerce is the fact that you have access to analytics that show you exactly what’s not quite working, meaning that you have an opportunity to react to these weaknesses and turn them into strengths. A high bounce rate could indicate that your content just isn’t very relevant or engaging, and so users are getting bored and leaving straight away. You should identify which pages have a high bounce rate and try rewriting the content, as this may be the root cause of the issue.

But it’s not all doom and gloom, as your bounce rate will also show you which pages are proving to be the most popular, meaning that you can then mirror these pages across your entire website. By seeing what’s working on your site, you can keep on doing more of the same, which will ultimately create a more enjoyable user experience and increase your conversion rate.

Here at VisionSharp, we provide the best web design Manchester has to offer, so please get in touch if you’d like to know more on how we can help your business!

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