We’ve all been there.
Each and every one of us has found ourselves in the position of browsing the internet for a certain product or service, only to end up on a website that’s just too complicated for us to navigate properly. This site might offer exactly what we’re looking for, but the unprofessional appearance or complex layout will deter the vast majority of users from exploring much further than the home page.
Ultimately, this means that your business could be missing out on a large portion of the online market, as users will inevitably end up converting on a competitors page instead. Here at VisionSharp, we are big believers in the importance of creating a simple, easy-to-use website for your business. In fact, we believe in it so strongly we thought we’d run you through why it’s so important.
At the end of the day, the most important
statistic for your website is the conversion rate. After all, this is obviously
where you’re going to make the money and achieve ROI, and so what your
website’s primary purpose is to convince users to create a conversion of some
kind. With a simple layout and a clear path to conversion, you’re making it
much easier for people to negotiate their way through the process and therefore
providing a more enjoyable experience. An effective website will guide users to
exactly where you want them to go with minimal fuss.
You might spend a fortune on having a brand
new website developed, but what’s the point when the majority of users aren’t
seeing anything past the home page? If your website is easy to navigate, as
well as appealing in a visual sense, then users will actually enjoy exploring
the different pages and having a look at what your business has to offer. Not
only will this improve your bounce rate, it will also allow people to get to
grips with what they can really get out of your website, which could ultimately
lead to a better conversion rate.
The Age of Mobile
It’s no secret that the majority of internet
users now log onto websites via a mobile device, and it’s much more difficult
to navigate through an overly-complicated site on a smaller screen. If your
site is looking cluttered and, quite simply, isn’t mobile friendly, then you’re
essentially alienating the largest portion of customers on the internet. However,
a responsive website with clear menus and a path to conversion provides the
recipe for success on mobile devices- which is absolutely essential if you want
a strong online presence.
If you’re interested in taking advantage of the best web design in Manchester, then go ahead and get in touch with our team at VisionSharp today!