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Why Web Design Is So Important For Ecommerce Success

In 2018, the ecommerce sector is absolutely massive. Consumers are now doing the majority of their shopping online, as popular high street retailers continue to close stores and shift their focus towards digital platforms. The smartphone phenomenon is undoubtedly a huge cause of the current trend, since shopping online has never been more convenient than it is right now.

As an ecommerce business, the current market presents you with some fantastic opportunities. You now have the ability to do all of your own marketing, appeal to certain demographics and ultimately seek out consumers that would be interested in your products. More importantly, you can now connect with customers 24 hours a day via social media and email marketing.

However, you won’t be able to achieve any of that without an effective website. As the cornerstone of your ecommerce business, your website needs to implement responsive, unique web design if it wants to make a strong impact in 2018.

First Impressions Count

No matter what kind of products you sell, you can always count on being swamped by rival businesses. Such is the competitiveness of the ecommerce sector, you need to make absolutely sure that customers choose to shop with you, not somebody else. Of course, this is why first impressions are so important these days.

As soon as a new user clicks onto your site, they’ll probably decide whether or not to explore further than your home page in just a matter of seconds. If they’re faced with a convoluted, unprofessional and poorly designed website, then they’ll swiftly decide to look elsewhere and find a site that looks more trustworthy.

However, with a fantastic website, they’ll be much more inclined to check out your products and learn more about your business.

Path To Conversion

Okay, so a user has clicked on your site and, so far, they like what they’re seeing. Now it’s up to you to make sure they’re persuaded to convert, and the most effective way of doing this is ensuring your website has a clear path to conversion.

The design of your website is paramount in providing a positive user experience and making sure conversions are as convenient as possible. With users now connecting to your site via multiple devices, you need to make sure that your new responsive site makes life easy for everyone, which will ultimately gear them towards making a conversion.

Make Your Brand Stand Out

For your ecommerce business to experience true success, you’ll need to develop a strong brand image. It’s your brand that will capture the attention of potential customers and ultimately give your business a punch of personality. If customers like your brand image, then they’ll be more inclined to shop with you. Simple.

Web design plays an important role in developing that brand image. The use of colours, logos and fonts will all play a huge part in creating a particular brand image, while offering great UX will also make your brand more trustworthy and likeable. From the way products are displayed to the colour of the font on your home page, every single web design decision should work towards developing your brand.

When you’ve got a strong brand in place, you’re increasing the chances of customers remembering your business and telling their friends about it; while also distinguishing yourself from competitors and standing out from the crowd.

VisionSharp have been developing effective ecommerce sites for a number of years now, so we understand exactly what it takes to stand out from the crowd. If you’re looking for the best Magento ecommerce Manchester has to offer, then contact our team today.


Want to see how we can help you? Get in touch.