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Why Small eCommerce Businesses Should Be Using Magento

For small businesses, the ambition to make an impact in such a crowded marketplace can seem almost impossible to achieve. With the relentless rise of the digital age and the constant growth of the mobile industry, more and more businesses are scrapping over the same customers as they seek to tap into this expansive digital audience.

This trend has seen the inevitable birth of eCommerce businesses in recent times, with new websites constantly popping up and trying to market their products in what little space is left available. If you’re struggling to make much of an impact and find yourself a little bogged down by companies with bigger budgets, then allow us to turn your attention to Magento.

Magento is an eCommerce platform that we specialise in here at VisionSharp. By creating a website built within this platform, you’re presented with the opportunity to transform your online fortunes and revolutionise the way that your eCommerce business operates. Allow us to tell you why…

Payment Gateways

For any eCommerce business in the world, no matter how big or small they, one of the most important things is to make sure it’s easy for people to pay. As a user, you might think that the ability to pay via your preferred method is always just a given, but it’s still surprising to see so many sites in 2018 that seem to neglect certain gateways.

Magento allows you to choose from all types of payment gateways and customise this selection to suit your target audience. Whether it’s PayPal, MasterCard or any other kind of payment method, Magento ensures that you don’t end up neglecting a large portion of your customer base.

Customisation

The real beauty of Magento lies in the customisation. It doesn’t matter what you’re selling or who you’re targeting, because Magento allows you to create a website that’s specifically tailored for your customers.

It’s this level of flexibility that allows you to create a positive UX, as you make sure that your audience enjoys using your website and keep coming back for more. This is a fantastic opportunity for small businesses, as they can look for ways in which to make their site unique and try to break through the wall of competitors to get themselves noticed.

SEO

Of course, the purpose of any website is to make sure that it can be found by the right audience, which is exactly why SEO is so important. Thankfully, Magento has always been an incredibly SEO-friendly platform, so you could soon be enjoying a major boost to your search rankings and web traffic figures. For small businesses all over the world, SEO is imperative to achieving any kind of digital success.

What Are The Drawbacks?

We know what you’re thinking: ‘this all sounds to good to be true!” While we can assure that it certainly is true, we also have to point out that it’s perhaps not as easy as it sounds. Magento opens the door to all kinds of wonderful possibilities- but only if you know what you’re doing.

Such is the level of customisation, Magento requires a certain level of expertise to really master it and you’ll undoubtedly need to find someone with the technical know-how. Fortunately, we provide the best Magento web design Manchester has to offer, which is why you need to pick up the phone to speak with our dedicated team today.

VisionSharp are proficient in the design and development of Magento sites, while also offering a support service to make sure that your site is always running at optimal performance.

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