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Why Is Rebranding So Important?

Last month saw something of an uprising in Turin, Italy, as one of the world’s biggest football clubs underwent a rigorous rebranding process, much to the dismay of its fans. Juventus are a club steeped in rich history and are one of Europe’s most successful ever teams, and so the decision to rid themselves of their classic crest for a more minimalist design was certainly surprising. Now simply bearing a capital “J” akin to “JD Sports”, the new Juventus logo and brand has not gone down well with fans.

However, Juventus are certainly by no means the first football club to try rebranding their image and, just as with any business, some clubs have pulled it off while others have failed miserable. Rebranding can be an important way of keeping things fresh, however businesses need to make sure that they aren’t sacrificing their existing principles and alienating any loyal customers- the Juventus fans are a prime example of this.

Since we offer the best branding services around, we thought we’d run you through why rebranding is so important, and how it could breathe fresh life into a faltering business.

1. A Change In The Business

Undergoing a rebrand can be a great way of indicating a big change in the business. Whether this is a brand new CEO, a new strategy or a change in target audience- a complete rebrand may be a necessary part of launching your company into a new direction. You may be an e-commerce site that’s changing the type of products it sells, or a local barbershop that wants to attract a high-earning clientele- whatever your reason, rebranding certainly signifies change.

2. Keeping Up With Trends

It might be that your business wants to keep its basic values and purpose, but you need to change things up a bit to stay with the times. With constant technological advances causing a flurry of various trends, it’s important that business’ are able to react to any changes- which is why it’s so important to have a versatile brand image. It might be that your target audience is responding to simplistic logo’s and colour schemes, or that a certain font has become incredibly popular, and your brand needs to do what it can to stay ahead of the game.

3. To Stand Out

No matter which industry you work in, we understand that you’re bound to have a load of competitors that you’re trying to outdo. Rebranding your company could bring the fresh injection of life you’ve been searching for, and can help you to stand out above the crowd. A brand new logo, colour scheme and all-round brand identity can help to keep your brand unique, which will ultimately ensure that customers recognise your business and will make them more likely to shop with you.

Here at VisionSharp, we understand the importance of strong branding, and this helps us to provide the best web design Manchester has to offer. If you need any further information, then please get in touch!

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