The Magento platform allows you to create a truly profitable eCommerce site. Offering a flexible, user-friendly system, it’s not really hard to see why it’s become the most popular open-source platform on the planet.
Making the switch over to Magento 2 will only enhance those benefits, as you’ll find it easier than ever to manage your site and ultimately drive conversions. However, while it will certainly allow you to create a beautiful site, the benefits of Magento 2 actually run a lot deeper than just sheer aesthetics and ease-of-use.
We are, of course, talking about your SEO strategy, because Magento 2 is a fantastic platform if you’re looking to boost your Google rankings and dominate the search engines.
Improved Site Speed
Google have made it perfectly clear that page speed is now a major ranking factor. So, if your site takes too long to load up, then you can bet your bottom dollar your rankings will take a nasty hit.
Fortunately, Magento 2 pays a lot of attention to site speed, eradicating a lot of the speed issues that proved problematic in Magento 1. By speeding up the caching process, Magento 2 makes for much faster loading times, which ultimately improves search engine rankings and site usability. A great result for your business and your customers.
Product Page Optimisation
Having to manually type in the product information and meta data for each individual product can turn into a real nightmare, particularly for eCommerce businesses with an absolutely massive catalogue. However, this data is absolutely imperative to an SEO campaign, so this isn’t something you can really ignore.
Magento 2 introduces Fields Auto Generation, a system that allows users to set automatic templates for their meta data. There are a few drawbacks here, but there’s no question that this little feature can save you a lot of time and money, while also ensuring your SEO rankings continue to improve.
Offering Related Products
You might think that providing a list of related products is solely for the benefit of the user. After all, this kind of layout certainly makes it easier for users to browse your site and ultimately find other items of interest.
However, using product pages to link users to other, similar pages is a fantastic method of internal linking, which will of course push more traffic to those pages and make them more relevant. Yes, this is essentially an attempt at upselling your customers, but it’s also providing valuable links to those pages and increasing their search engine rankings. Win-win.
Magento is one of the most difficult eCommerce platforms to truly master; so, whether you’re interested in the SEO benefits or not, you’re going to need the best Magento agency Manchester has to offer. Contact VisionSharp to learn more about our fantastic Magento web development, and we’d be happy to talk you through it over a coffee!