There are many aspects of being a designer that the term itself is a somewhat vague description of what someone does for a living. There are many facets to what a designer does and in the world of web design, there are a number of different areas in which you can work. Two of the most popular titles to come across are UX Designer and UI Designer. Whilst intrinsically linked, they are two very different parts of the design process. There’s been some confusion over what the two different terms refer to and we hope we can add some clarity in the context of website design.
UX Designer = User Experience Designer
This type of designer is concerned with how the end product feels. As the above suggests, they focus on user experience; ensuring a website is easy to navigate and a user can have an enjoyable experience whilst browsing the site.
UX Design is quite analytical, technical and complex. All interactions between a customer and the website have to be considered and every avenue explored. Customer satisfaction is at the forefront of UX Design where every stumbling block has to be identified before the finished product goes live to create the very best user experience. Often face-to-face user tests are carried out to help accomplish this.
For example, take a website that was dedicated to selling shoes. The whole point of the website is to get people to buy shoes. A UX Designer would have to map out a way for a customer to easily browse the whole range of shoes, narrow down their search to fit their criteria, add products to their basket and easily checkout. In effect, creating a complex end-to-end experience for the users.
UI Designer = User Interface Designer
This type of designer is concerned with how the end product looks. You might see this kind of designer referred to as a graphic designer in some roles. Again, as the above suggests, they focus on how the interface looks and how it is presented to the customer.
UI Design works in tandem with UX Design to help create the best user experience but is more focused on creating consistent style and branding guidelines throughout the whole website. A UI Designer’s role is to ensure the company’s brand is accurately represented through all of the visual elements and text on the website. This includes things like colour palette and page layout.
Often a UX Designer and a UI Designer work closely together to achieve the same end product and it is not uncommon for some agencies to combine these roles.
For more information on web development and web design in Manchester, contact VisionSharp today.