Content is king.
It’s a phrase we’ve all heard so often, it’s starting to become something of a cliché. However, it’s become a cliché for one very important reason: because it’s true.
We all know that great content is needed for your email marketing campaigns, social media profiles and company blog, but it’s also absolutely imperative in the design of your website. Okay, so flashy design features and a great layout might be the foundations of your new website, but these things are never going to make a proper impact when they don’t coincide with fantastic, original content.
But, just why is content so important in modern web design?
Voice of Your Brand
In the smallest of nutshells, your website needs great content to help you sell things. It’s true that effective web design is essential in 2018, but you just can’t rely on design to sell by itself. The design of your website is what gets the user hooked and persuades them to explore a little further, but then you need the content to make the exploration worthwhile.
While your web design will give the user a pretty clear impression of what your business is all about, your content is the only real way in which you can communicate with customers. This is why companies now pay so much for Copywriters and Content Managers- because these people are charged with creating the voice of your brand.
Yes, web design can make your products and services look more appealing, but it’s your content that will ultimately persuade customers to convert.
We aren’t just talking about text-based content either, because the use of video in web design is now absolutely massive. The average internet user has always had a fairly short attention span, but this still seems to be shrinking by the day, as users crave even smaller, bitesize pieces of content.
Well, video is one of the easiest content forms to digest, which is one of the many reasons it’s become so popular. Whether it’s sitting on your homepage or being posted on social media, video is a great method of increasing awareness and engagement with your content. We all know that video is incredibly shareable, while it can also ensure your site is much more user-friendly.
When writing content to fit in with your web design, UX needs to be at the heart of everything you do. However, you also need to make sure the content is providing full SEO value and targeting your chosen keywords.Of course, striking the right balance is always difficult, which is exactly why it’s important to have your own content team.
Text content is essential for SEO, there’s no two ways about it. This is the only way you can show the search engines what your website is actually for, as you target certain keywords within the content and make it clear to Google who you want to find your website.
Of course, above all else, your content needs to provide users with relevant information, but you always need to have those keywords in mind- regardless of whether you’re writing some page content or a brand-new blog post.
Either way, great content is never going to reach its full potential without the best web design Manchester has to offer. But when you’ve got both of these things in place, it won’t be long until you realise just how important they are to your business.