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Why Every Online Business Needs Social Media

Unless you’ve been living under a rock for the past couple of years, you’re probably already fully aware of the fact that social media marketing is absolutely massive right now. Whether you’re the owner of a brand-new start-up or a multi-national corporation, social media provides you with an unbelievable opportunity to connect with your customers on a daily basis.

With well over 2 billion people currently active on social media, it might interest you to know that a staggering 1 million people are added to this total EVERYDAY! Particularly for businesses targeting younger audiences, social media can prove the difference in making you stand out from your competitors- with 18-34-year-olds 95% more likely to follow a brand on social networks.

If that wasn’t enough, then 71% of social media users will recommend your business following a positive experience, while social platforms also give you the chance to share visual, engaging content that boosts brand awareness and encourages your customers to get more involved with your business.

Due to the public reviews and comments, social media is absolutely imperative to building a certain level of trust with your customers- which will in turn lead to more conversions. By engaging with customers and responding to queries, your business will take on a certain sense of authenticity and legitimacy that money just can’t buy.

In turn, this can have a wondrous effect on your website. Of course, a key aspect of social media is to communicate with customers, but it should also be used to promote your business and the products or services you provide.

Social media can work wonders in driving traffic to your website and driving conversions, while also boosting your site’s SEO and making your site easier to find via Google search. Your social media posts can be used to drive traffic to optimised pages, and Google will recognise their popularity and reward this with a considerable rankings boost.

The real beauty of social media, however, lies in the fact that you can target specific demographics with your post. Take Facebook ads, for example, you can even gear posts towards people with certain interests and shopping habits; meaning that you can tap into the unlimited amount of data Facebook has collected on your customers, and use it to your own advantage.

You can bet your bottom dollar that your competitors will have branched out to social media marketing, with the majority of those becoming active on more than just the one network. We understand that social media can play a big part in every business, and can go hand in hand with effective Manchester web development.


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