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Why Artificial Intelligence Could Change the Shape of Web Design

Before you start reading our latest blog post, we’d like you to do one thing: just take a look around and breathe everything in.

That’s right, the future is upon us. Smartphones, computers, voice-activated personal assistants, wireless headphones, virtual reality headsets; we’re stepping into a new digital age, and if you don’t take a moment to notice it right now, it’s bound to creep up on you.

With the vast technological advancements of recent years, it really doesn’t come as much of a surprise to see such impressive developments in Artificial Intelligence. Okay, so we’re not quite living in the world of Blade Runner, but AI has the potential to reshape the very foundations of web design…

User Experience

Effective web design is all about creating a positive user experience. You know it. I know it. Next door’s dog knows it. You don’t have to be a genius to see that if your website is easy and enjoyable to use, more people are apt to explore it.

Artificial Intelligence has the potential to significantly improve that user experience, as it recognises human behaviour and emotions to deliver a personalised experience through advanced Machine Learning. This technology will be able to keep track of customers’ preferences and habits in order to deliver optimal UX, while allowing businesses to connect with them on a level that would have been unimaginable just a few years ago.

By pampering to the needs of each specific user and delivering a whole new level of interaction, AI could change the very face of web design for good.


A few weeks ago we blogged all about chatbots and how they could influence the future of your business, but now we’re going to talk about how AI could influence the future of chatbots.

In basic terms, a chatbot is there to offer a whole new level of customer service; essentially acting as an intelligent FAQ section as it responds to your questions and queries. With the advancements in Artificial Intelligence and Machine Learning, chatbots could very well make it seem like you are speaking to a real human being.

Whilst current chatbots and voice-activated assistants (such as the Amazon Echo and Google Home) are obviously very impressive, they’re bound to repeat the same mistakes and expose the same weaknesses. For example, they might be programmed in a certain way so that they are unable to answer a particular question correctly, or they might not be advanced enough to completely understand what you are even asking.

Artificial Intelligence and advanced Machine Learning will enable chatbots to learn from their mistakes, recognise human emotion and essentially use this knowledge to offer an enhanced level of customer service. For e-commerce sites in particular, this technology could actually transform your business.

Of course, nobody is yet utilising this technology because it’s still very early in the development phases. But, in just a few years, don’t be surprised to see the best web development in Manchester implementing AI right at the heart of everything.


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