For over 10 years, the iPhone has been one of the most highly sought-after pieces of technology on the planet. Ever since the release of the original back in 2007, it’s no secret that mobile users and tech-lovers alike have all flocked to stores in their millions, absolutely desperate to get their hands on Apple’s latest innovation.
Currently controlling over half of the UK’s smartphone market, the sheer simplicity of Apple’s IOS system and their ease of use have had users hooked for years. However, following the release of the iPhone X late last year, it’s fair to say that a large number of users have been left feeling a little unhappy with the direction Apple seem to be taking.
Why you ask? Basically, it all comes down to UX.
Like we pointed out earlier, the iPhone’s popularity has always been due to its simplicity. This was always at the heart of everything Steve Jobs created, and now it seems that Apple may have made the mistake of over-complicating things a little.
The iPhone X has implemented some brand-new gestures, which are designed to make it easier to access certain features. However, there are just so many of these new swipe and speech-activated features, that it’s ended up making everything just a little confusing. After all, the last thing a user wants is to try to access their photos, and end up deleting a load of apps by mistake instead.
Using the new iPhone is a little like trying to remember all of the best combo moves on Mortal Kombat or Tekken, and the worrying thing is the result seems to be exactly the same- users just end up button-bashing to finally get what they want.
Huge Design Changes
But let’s be honest here, it’s not as though Apple have suddenly grabbed hold of their original design and slapped a load of new complicated features on it. Nope, this has been happening over the course of the last few years.
The largest reaction was caused by the removal of the headphone jack just a couple of years ago, while the iPhone X is taking some heat for getting rid of the home button. Of course, in some instances change can be good, but it seems as though users have grown frustrated by the huge changes being applied to something they have grown so accustomed to.
People love the iPhone because it’s always been so easy to use and has offered one of the best UX’s out there. But their obsession with finding their next big innovative feature to shake the world has actually proved a little detrimental to their most cherished creation.
Whether it’s an e-commerce website, a games console or a mobile phone, great design has always been about creating a positive UX. You can add all the bells and whistles you want, but if people don’t enjoy using it, then you’ve ultimately failed in your design.
VisionSharp are the experts when it comes to creating a positive User Experience, which is one of the many reasons we offer the best web design in Manchester!