Many ecommerce startups will have been designed to target specific niches or gaps in the market. These business owners believe they’ve found a unique product or service, and look to dominate the market through their originality. Other startups plunge themselves head-long into a crowded industry, doing whatever they can to beat their competitors.
Either way, an effective website is absolutely vital. You might be providing a whole range of innovative products that push the boundaries of technology, or offer a service that brings a whole new level of convenience or support to the lives of your customers. No matter how good you think your product is, it’s rendered useless if you don’t have a platform to sell from.
This can be particularly problematic for startups selling a huge range of different products, since it’s often difficult to find an effective platform that lets you display your catalogue while also maintaining an emphasis on user-friendliness.
So, what’s the best ecommerce platform for a new startup? The answer is a simple one: Magento. But why?
Appealing To Your Audience
For any startup or new business of any kind, in 2018 it’s obviously incredibly important to make an impact on the digital marketplace. This means that your website needs to provide users with a certain experience; an experience that leaves a positive lasting impression and convinces customers to not only come back again, but to also tell their friends about your business.
Magento places user friendliness at the heart of absolutely everything. The sheer level of flexibility and customisation available means that you can create a website that’s tailored to your audience and meets their specific requirements. In short, Magento allows you to create a unique, bespoke experience for your customers which is bound to set you apart from the competition.
Widening The Net
But it’s no all about impressing your existing users, because Magento also provides you with a platform to cast out the net and widen your audience.
SEO is a crucial element to any startups marketing campaign, and Magento is notoriously friendly to the search engines. By using this platform, you can help to boost your SEO, improve your keyword rankings and ultimately attract more customers. When you combine this with the fantastic usability provided by Magento, you’re really onto a win-win situation.
What Else Should I Know?
Use of mobile devices seems to increase by the day, so it’s obviously imperative that your business is tapping into that mobile market. Magento is an incredibly mobile-friendly platform, with the huge array of customisable options ensuring your site looks great on the smaller screen.
However, one of the big things you need to take away from this blog is that Magento is by no means an easy platform to master. Due to the intricacies and flexibility of its workings, you’ll need to find the best Magento web developer in Manchester to really master the design and build of your new site.