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What Makes An App Popular?

Let’s face it- every small business out there dreams of creating an app that one day goes viral and launches their company to international stardom. Whether it’s an app where you can buy clothes, play games or, more recently, benefit from grassing on anyone that’s illegally parked- we all dream of it becoming internet famous and the next big thing.

We all remember those couple of months where the entire world was rushing out onto the streets to catch Pokémon, or when Facebook first released an app and the entire social media game was changed forever. Whilst it may be a little unrealistic for your app to get quite that big, there’s always huge potential for any well-designed app to gain a certain amount of popularity.

Smartphone users are always checking out new stuff on the app store, and that means that there’s always a big possibility of someone stumbling across your app and it growing in popularity from there. By creating an app, you are leaving your doors open to an enormous potential audience, and so it’s important that you get the basics right to make the most of this opportunity.

  • The Share Factor

When all’s said and done, the only way your app is going to stand a chance of going viral is if users want to share it. Whether it’s through Facebook, Twitter or any other avenues, any successful app absolutely needs to be easy to share in order for it to fulfil its full potential. If people are enjoying your app and want to tell their friends about it, then you’ll be really missing a trick if it’s not easy to share through social media. Engaging your users and convincing them to share your app is a great way of getting other people downloading it and then sharing to their friends- and so on.

  • Simple Is Best

The true beauty of the apps we all use on a day to day basis lies in just how simple they are to use. If your app is complicated, difficult to navigate or just poorly designed, then people won’t enjoy using it and will obviously be less inclined to let their friends know about it. But with simple menu navigation, a clear layout and minimal scrolling, you’re bound to find that users love playing with the app and will keep coming back for more. It doesn’t matter what the purpose of your app is- you need to keep it simple.

  • The First Page

It’s no secret that many smartphone users, or internet users, have a very short attention span, and this means that your app needs to grab the imagination of your user right from the very first page. By making the purpose of your app clear, you’ll inspire users to explore your app and find out what it’s really made of. With a simple layout and the use of fun features, you’re guaranteed to have people sharing your app and making it go viral in no time!

Here at VisionSharp, we provide a range of app development services along with the best web design Manchester has to offer! If you’re interested in creating an app to boost your business, then please get in touch today!


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