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What is the infamous ‘unicorn’ in the web design/development world?

If you’re familiar with the industry, then you’ll be aware that there are two main factions to creating a website; design and development.

Web designers create the look of a website and are responsible for the aesthetics such as colour scheme, layout, typography and imagery. They use tools such as Photoshop, Illustrator and InDesign to create beautiful websites geared towards a certain specification. Designers concern themselves with everything that you see on the screen, whether it’s on a mobile device or a desktop.

Web developers are the people that make these stunning websites actually function. A front-end-developer works to ensure that everything the web designer has designed, is functional and looks the way it is supposed to. Back-end-developers’ work is hidden behind the look of the website and is comparable to the engine of a car; ensuring every aspect is powered correctly and functions properly. Developers use tools such as HTML/CSS/JavaScript, libraries such as jQuery, and frameworks such as Ember.

So where on earth does a unicorn figure into all of this? Well, a “unicorn” is the name given to the fabled designer/developer hybrid who can do both roles to a high standard; named as such because they were notoriously hard to come by, and some question whether they really existed.

However, thanks to accessibility to educational tools online, these so called unicorns are becoming more and more prevalent in the industry. And because of the demands of the job, employers are increasingly looking for these kind of hybrid workers who have a good level of competence across both areas.

These kinds of designers/developers are very popular in smaller agencies where smaller projects are worked on and it’s generally accepted that for large scale projects it’s ideal to have specialist designers and developers. But it never hurts to throw a few unicorns into the mix!

Here at VisionSharp whether it’s web design or web development in Manchester that you’re looking for, or both, we can help you complete your project.


Want to see how we can help you? Get in touch.