For almost 18 years, Google AdWords has been a staple of marketing campaigns for small businesses everywhere.
All over the planet, smaller enterprises have been able to use AdWords to advertise their products and services, targeting specific keywords to make sure their website is found by the right audience. For many businesses, AdWords is their most fruitful method of advertising.
So, it’s only natural that so many marketers and business owners reacted in horror, as Google announced that they were bringing an end to their AdWords platform at the end of last month. However, there’s no need to panic, because they’re simply rebranding AdWords and Double Click as Google Ads; a major step in their mission to make advertising on Google a simpler experience.
But how exactly will the introduction of Google Ads impact your business?
Costs Won’t Be Affected
Google Ads will offer a more streamlined version of AdWords, making it easier for advertisers to use and essentially improving the user experience. However, you don’t have to worry about these improvements resulting in greater costs, because the fees are going to remain exactly the same as they were before the rebrand.
So, you can breathe a sigh of relief, advertising hasn’t just sky-rocketed in price.
New Interface, Same Features
The biggest change to AdWords is, undoubtedly, the brand name. Businesses will still have access to the same features and products, meaning that they won’t need to alter their advertising strategy or tweak their budgets. However, there are going to be slight changes to the user interface.
These will be small tweaks which, essentially, make the platform easier to use. Google are taking steps to ensure ads are easy to create- and a more streamlined, simpler interface is bound to be met with cheers from marketers all over the world. Delivering an ‘easier’ marketing experience, Google Ads serves as a huge reminder of how industry trends have changed over the past two decades.
Making Advertising Easier
Although Google Ads won’t see the removal of any of its original features, there’s going to be one big addition.
Google seem unwavering in their desire to make life easier for new advertisers, which is exactly why they’re introducing a brand-new product tailored specifically for small businesses. Labelled as “Smart Campaigns”, this new feature will make it easier for small businesses to get their ads in front of the right audience, while the creation of ads will also be much simpler.
This is a big step forward for Google, as they attempt to create a less daunting experience for new users, and ultimately allow these newbies to become more effective on the platform. When you combine this new feature with the best web design Manchester has to offer, your small business will really be able to thrive in 2018.