There’s nothing more frustrating than being unable to find what you’re looking for. Whether we’re talking about rummaging for your car keys in the morning or finding a nice shirt online, it’s fair to say nobody wants to spend their time searching for things. Of course, this needs to be considered within the design of your website.
Whether you sell thousands of online products or offer a handful of high-quality services, you need to make things easy for the user to find. If your web design is cluttered and confusing, visitors will waste very little time in becoming another figure on your bounce rate and trying one of your competitors instead.
So how do you make sure users can find what they’re looking for? Put simply, your website needs an effective search function.
Auto-Fill Search Box
A significant number of modern websites will implement some kind of search box, and users will consider this to be a fairly standard feature. However, we recommend taking it one step further by allowing your search box to auto-fill itself once the user has started typing.
For example, a visitor might be looking for an iPhone, and they’ll be displayed a list of relevant products as soon as they start typing in what they want. From there, they can click straight through to the product page and find what they’re looking for in a matter of seconds.
The speed of this kind of search (not to mention the lack of typing needed), offers a fantastic user experience, particularly on mobile devices.
Clear, Helpful Filters
A large number of users won’t know exactly what they want from your business and will be up for a little browsing. So, it’s up to you to ensure their browsing experience is as enjoyable as possible.
Implementing clear, helpful filters will help the user to narrow down the items displayed on their screen, therefore making it much easier for them to view the products that are only relevant to them. Filters such as colour, price and brand are always essential; but the more detailed your filters, the easier it is for your customers.
In addition to product filters, it’s also important for you to create relevant categories for your products. This obviously allows the user to narrow down what they’re looking for, and allows you to show off the products they might be interested in. These categories should be accessible from every page on your website, most commonly as part of the main menu navigation.
But a great search function is just a small part of enjoying the best web design Manchester has to offer. VisionSharp are the experts in implementing all kinds of effective design features, so contact us today to find out more about our services!