• 26th Feb 2019thesolewomens website design, if you need a website contact us today @thesolesupplier @ Manchester, United Kingdom https://t.co/InvWcqPwVz
  • 25th Feb 2019Great grass website design, if you need a website designed contact us today for a quote @ Manchester, United Kingdom https://t.co/Cd4enCLr25
  • 22nd Feb 2019Customer is king website design, if your looking for a new website or branding get in touch with us today! @ Manche… https://t.co/Ed0ABvxJVU
  • 18th Jan 2019Hitting the 1 second mark for load speed of a Magento 2 Ecommerce site is very satisfying! Our team have managed to… https://t.co/OSLBecjsdG
  • 24th Aug 2018Do you understand your website conversion rates and how your website is currently performing? This is why you should https://t.co/ewjdsIIUlh
  • 7th Aug 2018You know your team is passionate about development when achieving a score of 92 on Google pagespeed insights for on… https://t.co/TZNLRHaZ5z
0161 697 3096

What Does A Great Mobile App Look Like In 2018?

The benefits of a mobile app should be clear to every single business in the world. Whether you’re a thriving eCommerce site, a local restaurant or an international car manufacturer, an effective mobile app finally let’s you connect with your customers 24 hours a day.

Through the use of push notifications and app-exclusive promotions, mobile apps ensure that users continue to engage with your business; which, in turn, is bound to lead to improved conversion rates. However, it’s estimated that only 0.01% of apps in 2018 will prove to be a financial success, with the mobile app industry currently more competitive than ever before.

There are currently well over 2 million apps available to download for Android and iOS devices. So, how can you make sure your app has an edge over the competition?

Short and Simple Forms

The true beauty of a mobile app lies in its simplicity. Users enjoy the optimised mobile experience, choosing to download your app because of the convenience it offers them. You could be the biggest retailer on the planet but, if your app is confusing or cluttered, then people will waste no time at all in uninstalling it.

The key to delivering a simple and effective app experience lies in minimizing the amount of user input. Trying to type on a mobile can be fiddly, even frustrating, at times, so it’s imperative for your app to keep any forms as short as possible. You need to ask the user for as little information as possible, while an autofill feature is always a good idea in app development.

In short, a great mobile app will make it as easy as possible for users to input any required information.

Clear, Digestible Stages

When someone accesses your mobile app, the chances are they’re either relaxing at home or having a browse on their way home from work. Either way, nobody wants to be faced with an elongated, over-complicated path to conversion. But what do you do if there’s no way to shorten the conversion process?

The best way to counter this issue is by splitting your app into clear, digestible stages, which show users exactly how much further they have to go, while also allowing them to concentrate on one step at a time. For example, step one might be to select an item, step two to enter your details, step three to enter payment details, and so on.

The point is you want to avoid the user feeling overwhelmed by what they need to do, and these bite-sized stages help to guide them through the process. Additionally, this will result in smaller pages and, therefore, reduced scrolling; a fantastic way of improving UX.

Augmented Reality (AR)

It’s hard to believe that almost 2 years have passed since Pokémon Go thrust AR under the spotlight. And, during that time, the technology has continued to develop and evolve.

However, it’s still yet to become a staple ingredient of modern app development. The power of this technology is undeniable, particularly for eCommerce businesses, and could prove to be the difference in standing above competitors. By offering users a convenient way to try products before they buy or to even customize them, you’ll be providing an exciting customer experience with a certain level of novelty value.

If you want to become part of the 0.01% of successful apps, then the use of innovative AR technology could be considered essential. While the technology isn’t perfect, this could be just what your business needs to differentiate itself from the competition.

VisionSharp provide the best mobile app development Manchester has to offer, so contact us today if you’d like to learn more about our fantastic services.


Want to see how we can help you? Get in touch.