For any online business to truly succeed in 2018, you need to conquer the world of mobile. We can’t think of anyone we know that doesn’t at least own a mobile device of some kind, with the vast majority of these showing off smartphones and tablets. Of course, the unstoppable popularity of these platforms has led to a surge in mobile shopping, and businesses certainly can’t afford to ignore this trend.
So, it stands to reason that businesses all over the world are trying to find ways to dominate the mobile market. Responsive websites, fun social media pages and mobile apps all play an integral part in developing a strong presence on mobile; with your website acting as the focal point for your online business.
Ultimately, your website needs to offer great UX on mobile if you want to make an impact on the platform. But what exactly does fantastic mobile web design look like?
Simple Search Function
No matter what kind of industry you work in, your users will be expecting a convenient shopping experience when they click onto your site. They want to be able to find what they’re looking for with minimal fuss, and so this means it’s vitally important that your mobile site implements a simple search function.
But that’s not all. This search bar needs to be easy to find, preferably positioned at the top of your home page, so that you aren’t forcing users to navigate their way through menus to find what they’re looking for. Mobile users typically want a quick and easy browsing experience, so allowing a search function is a great way of keeping things simple and increasing your conversions.
Purchasing As Guest
Staying on the theme of keeping things simple, there’s nothing more annoying than being forced to create an account in order to buy something. A consumer has come across your site, found what they’re looking for and decided to convert; the last thing they want to see is a pop up telling them they have to create an account to continue.
You’d be surprised at just how many users are put off by this kind of thing, and many people will actually end up shopping elsewhere. To counter this, you need to offer the facility to purchase as a guest, ensuring that the shopping experience is as convenient and simple as possible.
Fast Loading Speed
Mobile web design is all about speed. From offering a simple search function to allowing users to purchase as a guest, every design feature needs to have speed and efficiency at its core. Mobile users will probably access your site whilst on the go or watching the telly, so it stands to reason that they want things done quickly.
Loading speeds are important for any website, but they are particularly crucial on mobile devices. Not only do they help to provide great UX, they also offer all manner of SEO benefits, which is sure to drive more traffic to your site and, when it’s optimised for mobile, cause an increase in conversions.
In order for you to jump on the mobile trend, you’ll need to find the best web design Manchester has to offer. Contact the team at VisionSharp today to find out more!