When you look at the most successful ecommerce sights that exist today, although they are all very different, selling different things and providing unrelated services, there are some surprising similarities in the qualities that they possess. And because we don’t believe in coincidence, there is probably something we can learn by looking at the things that successful ecommerce founders share.
There are striking similarities in a number of areas:
1. They Know Their Data
The most successful ecommerce founders can recall their current data metrics off the top of their head. They know their business numbers exactly, their acquisition costs, lifetime values, activation rates, basically everything they need to know for their business to grow. And most importantly, they know what to do to improve those numbers.
2. They Understand Branding
Successful entrepreneurs know that people don’t get behind a faceless company. They create a company brand identity early on and stick with it to make sure that people get to know the brand and get behind the company ideals.
3. They Understand That Offline Still Matters
Giving potential customers the chance to see products in the flesh, to touch them and feel how they work gives you an edge over companies that are purely online where this type of interaction isn’t possible. Showrooms and pop-up stores can be great investments to build that deeper bond with customers.
4. They Are Constantly Learning
Ecommerce is hard to learn and even more difficult to master. Counter in the fact that the ecommerce world is highly fluid and changes a lot year to year, it is important that an ecommerce founder is able to teach themselves new skills, whether it be accounting, graphic design, copywriting, marketing, even operations; no section of the business is alien to the greatest ecommerce owners.
Visionsharp is a high-quality Magento agency in Manchester. If you are thinking of starting an ecommerce sight but aren’t sure where to start, contact the team here today and we will be happy to help.