If you’re the owner of a small business working within an incredibly competitive industry, then you’re obviously going to want to make sure that your website stands out above all the rest. Whether this is through the use of video, engaging content or some sort of gimmick, small businesses everywhere are desperate to give their website that little bit extra.
Of course, here at VisionSharp we are the experts when it comes to making your website stand out, and that’s exactly why you need to get in touch with our team today! While it’s always a good idea to have a few features that make your website a bit different, there are some crucial cornerstones of web design that every small business needs to incorporate.
We’re here to run you through 3 key elements that your new website needs to include, so that you know exactly what to look out for:
- A Memorable Domain Name
- Contact Information
- “About Us” Section
When it comes to creating a website, one of the most important things to consider is the domain name. The last thing you want to do is choose something that’s a little too-long winded or complicated, because then you’re severely reducing the chances of potential users actually remembering it. A good domain name can also prove useful for SEO purposes, which will ultimately work towards making your website easier to find.
When you’re a small business, the main purpose of your website is persuading users to take advantage of your services. Whether you’re a driveway company, an Indian restaurant or a beauty salon, the most important thing for you is having customers picking up the phone to make enquiries. This means that you need to make sure your contact information is easy to find and clearly displayed, so that you’re making it as simple as possible for users to create conversions.
An incredibly important function of a small business’ website is to tell new users about what you are offering. This means that it’s crucial for you to incorporate a well-written “about us” section, so that you can tell people all about your business. Whether you pride yourself on the standard of your services or your unrivalled customer care- you need to make sure you’re shouting about it on your site! You should also incorporate a snippet of info on your homepage, so that people know exactly what to find throughout the rest of your site.
VisionSharp provide the best web design and app development in Manchester, so please get in touch today for any further info as to how we can transform your web presence.