@visionsharp
  • 18th Jan 2019Hitting the 1 second mark for load speed of a Magento 2 Ecommerce site is very satisfying! Our team have managed to… https://t.co/OSLBecjsdG
  • 24th Aug 2018Do you understand your website conversion rates and how your website is currently performing? This is why you should https://t.co/ewjdsIIUlh
  • 7th Aug 2018You know your team is passionate about development when achieving a score of 92 on Google pagespeed insights for on… https://t.co/TZNLRHaZ5z
  • 16th Jul 2018Custom solutions are something we have real passion for. Read how a custom web build has been a success for Pretty… https://t.co/Bx4IHpst0i
  • 21st Nov 2017Having a client who sells sweets and drinks definitely has it's perks! An exciting new website coming for WorldWide… https://t.co/a9Gswp0D0K
  • 18th Oct 2017Proud to sponsor Chadderton Park FC open age team. It's great to support a local team. Check it out on a mannequin… https://t.co/UqRsz6mapV
0161 697 3096

What Do Customers Want From Your Ecommerce Site?

It’s probably fair to say that the world of e-commerce is the most competitive industry on the planet right now. It seems that every business in the world is battling it out over the same digital space, vying to outdo their competitors through SEO, PPC and any other marketing strategy they can fit into their budgets.

But it’s not always about who has the most money to push into their website or marketing campaigns. Nope, the most important thing is for businesses to understand exactly what their customers want. Then, it’s just a simple matter of giving it to them in the most effective, enjoyable way possible.

So, what exactly do customers want from your e-commerce site?

Easy On The Eye

First and foremost, customers will be looking for a certain standard when they click onto your site. If the design of your site falls short of these high expectations, then customers will waste no time in shopping with one of your competitors instead.

Customers want to enjoy shopping on your site. They want to have a pleasurable experience that leaves them desperate to come back- and gives them something to tell their friends about. By implementing appealing imagery, clear menu’s and an all-round gorgeous design, you’ll be offering a seamless shopping experience.

Speed

In 2018, e-commerce is all about speed. We all know that the number of transactions completed via mobile devices is constantly on the rise, and the attention of these users is also steadily decreasing. This means that customers are looking for an e-commerce site that’s quick and easy to use, without any slow loading times or confusing layouts.

It’s all about creating that balance between a site that’s quick to navigate, but also encourages users to take their time and enjoy your content.

Path To Conversion

At the end of the day, e-commerce sites are all about driving conversions. The last thing you want is for a user to click onto your site, enjoy using it, only to then become confused by what it is they’re expected to do. Your e-commerce site needs to offer customers a clear path to conversion, so that they can see exactly what you want them to do- and how to do it.

As the provider of the best Magento development services Manchester has to offer, VisionSharp have become famous for designing stunning e-commerce sites. If you want to take a giant step towards online success, then contact our team today for more information!

SHARE THIS  

Want to see how we can help you? Get in touch.