It’s probably fair to say that the world of e-commerce is the most competitive industry on the planet right now. It seems that every business in the world is battling it out over the same digital space, vying to outdo their competitors through SEO, PPC and any other marketing strategy they can fit into their budgets.
But it’s not always about who has the most money to push into their website or marketing campaigns. Nope, the most important thing is for businesses to understand exactly what their customers want. Then, it’s just a simple matter of giving it to them in the most effective, enjoyable way possible.
So, what exactly do customers want from your e-commerce site?
Easy On The Eye
First and foremost, customers will be looking for a certain standard when they click onto your site. If the design of your site falls short of these high expectations, then customers will waste no time in shopping with one of your competitors instead.
Customers want to enjoy shopping on your site. They want to have a pleasurable experience that leaves them desperate to come back- and gives them something to tell their friends about. By implementing appealing imagery, clear menu’s and an all-round gorgeous design, you’ll be offering a seamless shopping experience.
In 2018, e-commerce is all about speed. We all know that the number of transactions completed via mobile devices is constantly on the rise, and the attention of these users is also steadily decreasing. This means that customers are looking for an e-commerce site that’s quick and easy to use, without any slow loading times or confusing layouts.
It’s all about creating that balance between a site that’s quick to navigate, but also encourages users to take their time and enjoy your content.
Path To Conversion
At the end of the day, e-commerce sites are all about driving conversions. The last thing you want is for a user to click onto your site, enjoy using it, only to then become confused by what it is they’re expected to do. Your e-commerce site needs to offer customers a clear path to conversion, so that they can see exactly what you want them to do- and how to do it.
As the provider of the best Magento development services Manchester has to offer, VisionSharp have become famous for designing stunning e-commerce sites. If you want to take a giant step towards online success, then contact our team today for more information!