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Web Design Trends of 2017

We’re now into the first week of December, which means that the new year is waiting just around the corner. In such an evolving industry, 2017 is sure to bring some fresh ideas and concepts to the world of web design- the last few years have seen a huge increase in new design techniques and technologies, and we expect next year to be no different. This means that it’s never been so important to get your website up to date, as you can bet that your competitors will already be thinking of what 2017 can do for their site.

But what can you actually expect to see in 2017? Well, we’re here at VisionSharp to run you through some of the big web design trends expected next year, so that you know exactly what your business could be getting from a brand new site.

  • Mobile-First Design
  • Focus On User Experience
  • Responsive Design Is Key

For years now, many web design agencies have focused their attention on creating a website for desktops, with the prospect of mobile optimisation coming as a secondary priority. However, the industry has gradually been changing over time, and 2017 looks set to force businesses of all sizes to make their mobile site a top priority. The fact is that more and more people are connecting to the internet via their mobile devices, and so web design is now going to be geared towards ensuring the site works on smaller screens.

Of course, mobile optimisation is by no means a new concept for 2017, however we expect a lot more businesses to now have to think carefully about their mobile site. Any business that doesn’t put their mobile site first is going to find 2017 very difficult.

With the field of web design evolving so quickly, it’s safe to say that the first thing that today’s users expect is for a website to be easy to use. If you are entering 2017 with an out of date site that is over-complicated and doesn’t have a clear path to conversion, then you can be certain that you’re going to struggle. A focus on user experience has always been an essential part of effective web design, however we expect this to intensify in the new year. Web design agencies are completely dedicated to creating a website that will improve your bounce rates, conversion rates and will be enjoyable to use. If your website doesn’t have UX at the centre of its design, you’ll find that people will stop using it very quickly.

Some companies have already implemented responsive web design, and 2017 is sure to increase the number of businesses that need to build responsive sites. The internet is constantly changing and improving, and users now expect to see a certain standard when they click onto a website. This is creating a more consistent, user-friendly browsing experience, and your website will stick out like a sore thumb in 2017 if it isn’t responsive. Basically, a responsive website is an extremely cost-effective way for you to ensure that you are getting a site that will look good across all platforms.

Here at VisionSharp, we provide the best web design Manchester has to offer, and please don’t hesitate to contact our team for any further information!


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