When it comes to creating an influential online presence, you’re bound to be struck by just how competitive it is. With countless other businesses clamouring for your customers and search engine rankings, it’s fair to say that you need to be on your toes to stay ahead of the competition, otherwise you’ll find yourself struggling to make much of an impact online.
Of course, at the heart of your plans for online domination lies your website. This is the centrepiece. The focus. So, we thought it was of the upmost importance to nip a few web design myths well and truly in the bud; ensuring that you get 2018 off to the best start possible.
Mobile Users Don’t Have Time
We all know that the number of mobile users is increasing by the day, and that businesses now have a real opportunity to connect with their customers- no matter where they are. What many people also think they know, is that these mobile users have notoriously short attention spans.
This web design myth creates the impression that a mobile user could be fully-engrossed in your site, only to become distracted by some sort of shiny object. While it’s true that mobile users will probably be accessing your site on-the-go, this doesn’t necessarily mean that they’re in a rush and will give up on a site that takes up too much time.
On the contrary, research suggests that internet users spend just as much time on a site via mobile as they would on desktop; so the last thing you should do is assume that you’ve got about 5 seconds to grab a user’s attention.
Minimalism Is Essential In 2018
Web design has always been about creating a positive UX. What with the unstoppable rise of mobile, many people naturally believe that minimalist design has become absolutely essential in recent time. And, while we agree that simplicity is important these days, this by no means prevents you from implementing state-of-the-art features to jazz things up a bit.
Ultimately, your website needs to be easy and enjoyable to use, but we feel that keeping things strictly minimalistic could actually detract from the experience- with users being left feeling a little underwhelmed.
Users no longer want to just explore your website, they want to interact with it. This just isn’t possible with a minimalistic design.
Your Website Doesn’t Need To Evolve
Many business owners stick to the firm belief of not needing to fix something if it’s not broken. This philosophy is perhaps true for many aspects of running a business; but when it comes to your website, this couldn’t be further from the truth.
New design trends, technology and innovative ideas keep pushing the world of web design to new levels. If you don’t hop on board and embrace the evolution of the industry, then you’re going to be left severely lagging behind.
Users now expect a certain standard when they click onto a site, and you’d be foolish to think that those standards aren’t rising on a daily basis.
If you want to take advantage of the best web design Manchester has to offer, then contact the team at VisionSharp today!