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Was The Premier League Rebrand A Huge Mistake?

It’s that time of year again, folks- a new Premier League season is about to kick-off.

This season also marks 2 years since the English top-flight underwent a rigorous rebranding process, and replaced the classic logo with a simple, minimalistic design. At the time, the new branding was met with ridicule and derision, with many fans feeling as though the rich history of English football had been thrown to the wayside.

Social media was packed with memes mocking the new logo, as fans tried to deal with their sense of betrayal and frustration. This is the ‘beautiful game’ after all, and football fans are notorious for struggling with change.

So, now that we’ve had 2 whole years to digest the change, should the Premier League rebrand still be considered a mistake?

Bye, Bye Sponsors!

Due to its minimalistic, modern design, the new Premier League logo finally did away with sponsors. For years, the ‘Barclays’ name was a prominent part of the Premier League’s branding, but the end of their sponsorship in 2016 provided the impetus for the recent changes.

Now sponsors are being forced to take something of a back seat, as the Premier League enjoys a cleaner, crisper brand image. It might have seemed simplistic at the time, but the new branding has actually helped the English top-flight to develop its own personality and character, without being bogged down by lucrative sponsorship deals.

Of course, this is good for the competition, and good for football as a whole.

Creating A Strong Identity

This strong identity has been reinforced by the use of branding throughout the Premier League’s various platforms. The distinctive logo sits atop vibrant, bold-coloured backgrounds; making the Premier League brand instantly recognisable all over the world.

This branding is consistent across their various apps, social media pages, on-the-pitch advertising, TV ads and football kits. After 2 years, you’ve got to admit that the Premier League have succeeded in creating an incredibly strong brand image, which makes us all feel a little more connected to the competition.

Whether you’re watching a match, playing a game of FIFA or sorting out your Fantasy Premier League team, that vivid brand identity is inescapable.

Embracing A New Era

Crisp, clean and modern, the Premier League branding has welcomed in a new era of top-flight football.

Unquestionably the biggest brand change since the competition’s inception, the fresh branding signifies how much the ‘beautiful game’ has evolved over the past 25 years or so. We now live in an age of inflated transfer fees, celebrity players and social media, and the new branding certainly reflects the modern game.

This is a time when fans and customers want to engage with brands- regardless of whether it’s the Premier League, an eCommerce retailer or a local pub chain. Now with a stronger, more focused identity, the Premier League has encouraged fans to do exactly that.

If you want to find the best branding and web design Manchester has to offer, then pick up the phone and speak with VisionSharp this season!


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