The prospect of rebranding a business can be a little scary, however, taking the plunge can bring a multitude of benefits. Many companies shy away from the rebranding process as they see it as an admission that their existing branding is somehow subpar. This can lead to business becoming stuck in a rut, stagnating with no prospect of growth.
However, undertaking a rebrand in no way, shape or form suggests that there is anything wrong with your current branding, rather that you want to breathe new life into your company, you’re taking the business in a new direction or you want to bring your brand up to date. You never want to change your branding so much that your company is no longer recognisable; sometimes simple and subtle tweaks are all that is needed.
By focusing on strategy, having a clear vision and keeping your company ethos in mind you can achieve a successful rebrand and take your business on to bigger and better things. We know this from personal experience as VisionSharp has recently undergone a website and logo rebrand.
Being an incredibly creative and visionary company, we felt that we needed a logo that was more adaptable than our current one, that could be used in much more creative environments. Our current logo was great however, with its square appearance, it felt more corporate than creative. It was also quite restrictive in the way that we could present it.
The new logo, we feel, is much more adaptable. A new font and colour palette allowed us more freedom, in terms of logo placement and expression, whilst still being consistent to our own personal branding. The new website follows the same kind of thinking and we incorporated brighter more creative imagery that would showcase our strengths in web design in Manchester. We can’t wait for the new branding to go live – be sure to tell us what you think!